Ryan Martens
Founder, Chief Technology Officer
Rally Software

In His Own Words

I am the Chief Technology Officer at Rally Software. I am not Paul Hawken, or Peter Senge, or Richard Branson. But I have studied these social innovators and am diligently working to apply these concepts in a 450+ person business, public SaaS company that I founded in 2002. In my CTO role, I run a team that manages our innovation portfolio of new products and services, including our Rally For Impact strategic CSR efforts. This team also leads Rally’s corporate steering process that brings 100+ Rallyers and customers together every quarter to retrospect and work openly on our most pressing improvements. At Rally we are moving beyond product teams to Agile portfolio management and helping customers achieve organization-wide business agility.   

We are a “how” company and I am a “how” innovator, focusing on where the rubber meets the road. I am an expert in helping companies adopt Agile and Lean methodologies, loosely defined as methods for delivering small increments in quick cycles to speed feedback and innovation. I founded Rally to help move the industry from a slow, wasteful, and burdensome product model to a fast, sustainable, high-impacting service model. I hope this leads to the kinds of changes that Paul Hawken and the Lovins described in Natural Capitalism. The goal is to break the take-make-waste cycle and move society toward a regenerative service model – a model where work creates joy, diversity, social justice, and clean ecosystem services.

In addition to trying to change the technology industry, I integrate my work in capital markets with social impact. I am a founding board member with Entrepreneurs Foundation of Colorado, a member of the engineering entrepreneurship efforts at the University of Colorado, and a mentor at the Unreasonable Institute and Boulder TechStars. Salesforce.com and Marc Benioff’s 1/1/1 model led to Rally’s membership in EFCO, our certification as a B-Corp, and the creation of the Rally For Impact Foundation.   

I live in Boulder, Colorado, with my wife, our son Gus, and a small collection of animals including horses, dogs, chickens, goats, burros, bees, and worms, who all work hard to make soil amendments and food in our permaculture gardens.