For over 35 years, Rick has been working in the area of brand strategy and innovation. It was his very diverse marketing experience with sophisticated, consumer packaged goods firms, coupled with his very entrepreneurial experience that shaped the beginnings of Sterling-Rice Group.
Rick and Michael Rice formed the Sterling-Rice Group in 1984, in Boulder. Their initial premise was that both large and small firms would be interested in the pair's experience in both sophisticated and entrepreneurial marketing environments. Twenty-two years later Sterling-Rice Group has become one of the country's leading integrated brand development firms recognized for the fusion of strategy and creativity.