Paul Andrew Blythe is a PhD student in the Marketing Department. He received his undergraduate degree in marketing from The Ohio State University in Columbus, Ohio. Before starting his program at Leeds, he was an international case competition winner and pro-bono consultant with the Small Business Development Center of Ohio in cooperation with the Office of Global Business at Ohio State. Paul also serves in the National Guard as a public affairs mass communications specialist and has deployed in the middle east under Operation Inherent Resolve. In the Spring of 2022, Paul was selected as an official CrossFit Athlete with the OUT Foundation, working to remove barriers that block LGBTQ+ individuals’ access and participation in health and wellness. In addition, Paul is currently investigating interest in an array of topics stemming from sustainability & prosocial behavior to consumer welfare.