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Nick Light is a Marketing PhD candidate at the Leeds School of Business, where he studies consumer behavior. His primary research interests include the effect of complexity on consumer decision making and the public understanding of science. Prior to joining Leeds, Nick was a marketing and PR consultant in New York City for several large brands (including Mini USA, Whirlpool, and Steelcase) and e-commerce sleep startup, Casper. He holds a BA from the University of Vermont and an MA from the University of Chicago.