Leverage Data to Inform Impactful Marketing Strategies
Students in the MSBA Marketing Analytics Track graduate with the ability to harness data for strategic decision-making, understand customer behavior and optimize marketing effectiveness.
"I chose Leeds MSBA because it allowed me to pursue job opportunities I would not have considered before."
- Kerstin Kammerer
(MSBA ‘24)
Careers in Marketing Analytics
The Marketing Analytics Track prepares students to accelerate their careers in the high-demand,marketing analytics field. Employment growth and demand for marketing analytics experts is high, and Leeds' students find jobs with companies like AB InBev, Alteryx, KPMG, Merckle, OptTek Systems, P2 Energy Solutions and Panasonic North America.
Professionals in marketing analytics harness data for strategic decision-making, understanding customer behavior and optimizing marketing effectiveness.
Common job titles include digital marketer and marketing analyst.
Meet the MSBA Team at Leeds
Leeds' team of dedicated professionals help you maximize your experience in the MSBA program. Our student success team and career development coaches provide highly curated support to ensure you have everything you need to succeed.
Application Deadlines
The application for 2025 entry is now open!
Round 1: October 7, 2024
Round 2: December 2, 2024
Round 3: Febuary 3, 2025
Final International Deadline: February 5, 2025
Final Domestic Deadline: May 12, 2025