Mostafa Purmehdi

Office: S-438

Mostafa Purmehdi is a marketing instructor at Leeds School of Business. He received his BSc in Industrial Engineering, holds an MBA from Sharif University of Technology, and earned his PhD in Marketing Strategy at HEC Montreal. Mostafa is the recipient of the 2016 Teachers Excellence Award and the 2012 Jean-Louis Mercier Award for Research Excellence at HEC Montreal. At Leeds, he teaches Market Intelligence, Marketing Management, Buyer Behavior, Business Communication, among other topics.

Mostafa is also an academic researcher and a consultant. He previously ran a consulting business and founded a mutual fund (Middle East) and prior to joining Leeds, he was a guest faculty at the University of the Fraser Valley (BC, Canada). 

Mostafa’s research interests are in the areas of Marketing StrategyInternational Marketing, Public Policy and CSR. His doctoral thesis investigates Customer Protection Strategies, using marketing-finance models (Event Studies) and quantitative data analysis (Meta-analysis.) His thesis aims to provide a balanced view of the consumer-firm interaction over marketing of potentially hazardous products, with useful implications for consumer markets, managers, investors, and policy makers. He has published his research paper “The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies” in the Journal of Public Policy and Marketing (JPPM) (Click here to read)

In Spring 2018, Mostafa is teaching:

  • MBAC 6091 Marketing Management, MBA program
  • MKTG 3250 Buyer Behavior, Undergraduate

Upcoming Papers:

  • Purmehdi, Mostafa, Mina Rohani, Nasser Shahrasbi, “Self-Determination Theory and Consumers’ Revenge Behaviors”, accepted for Winter AMA Conference 2018
  • *Purmehdi, M., R. Legoux, S. Senecal, “The Effect of Country of Origin on the Relationship between Product Recalls and Firm Value”, forthcoming
  • Purmehdi, M., R. Legoux, “Long-term Effect of Signaling Quality during a Product Recall on Firm Value”, forthcoming
  • Purmehdi, M., R. Legoux, F. Carrillat, S. Senecal, “Can Doctors and Behaviorists Sit at One Table? A Meta-Analytic Comparison of the Warning Labels’ Effectiveness in Social Sciences and Medical Science”, forthcoming
  • Purmehdi, M., “Socially-driven Warning Labels”, consumer behaviour experiment, experimental design in progress.