Mostafa Purmehdi is a Marketing instructor at Leeds School of Business, University of Colorado Boulder. He received his BSc in Industrial Engineering, holds an MBA with a focus on Marketing from Sharif University of Technology, and completed his PhD in Marketing Strategy from HEC Montreal. He is the recipient of the 2016 Teachers Excellence Award at HEC Montreal. He teaches Marketing Principles, Marketing Management, Buyer Behavior, Principles of Business Communication, among other topics.
Mostafa is an academic researcher and a consultant too. He previously ran a successful consulting business and a mutual fund start-up in the Middle East, and has been a faculty member in the School of Business at the University of the Fraser Valley in BC, Canada. He has won various awards and scholarships including the prestigious Jean-Louis Mercier Award for Research Excellence from HEC Montreal in 2012.
Mostafa’s research interests are in the areas of Marketing Strategy, Public Policy, and International Marketing. His doctoral thesis investigates Customer Protection Strategies, using the marketing-finance interface methods and quantitative data analysis such as Event Study and Meta-analysis. His research aims to provide a balanced view of the consumer-firm interaction over marketing of potentially hazardous products, with useful implications for consumer markets, managers, investors, and policy makers. He has published his research paper entitled “The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies” in the Journal of Public Policy and Marketing (JPPM).