Justin Pomerance is a fourth year PhD candidate in the Marketing Department. He received his undergraduate degree in Economics from Middlebury College in Vermont, receiving Highest Honors from the department. He worked in consulting in Manhattan prior to moving to Boulder. After spending one year as a research assistant in the Social Psychology department under Leaf Van Boven, he moved to the Leeds School of Business to start his PhD. Justin is currently involved in a wide range of projects including research on goal pursuit, managerial decision making, and politics in consumption, but his own work lies in the area of economic psychology / financial decision making. He uses predominately experimental methods, but has an understanding of quasi-experimental methods (e.g. difference in differences, regression discontinuities, instrumental variables, etc.), multilevel models, and conjoint analyses as well.