Fred Studer joined FinancialForce with over two decades of senior leadership experience at notable companies such as Gigamon, NetSuite, Microsoft, and Oracle. Most recently as CMO of Gigamon, Fred led a brand refresh and improved sales productivity and channel activation. As CMO of NetSuite he redefined the company’s enterprise strategy, leading worldwide marketing initiatives that drove product awareness and adoption. He has a long and distinguished career in marketing, with more than 23 years in the high tech industry. Before NetSuite, Fred was at Microsoft, where he led product marketing, go-to-market strategy and execution for Microsoft Dynamics CRM. Before serving in that role, he was responsible for the Dynamics ERP lines and served as the General Manager of the U.S. Microsoft Office Business. Prior to Microsoft, Studer spent 12 years at Oracle, where his roles included the Group Vice President of Marketing. Originally from Denver, Colo., Studer received his B.S. in accounting and finance from the University of Colorado Boulder.