As The Recording Academy's Chief Marketing Officer, Greene is responsible for marketing, sponsorship, PR, social and digital strategy for the biggest brand in the history of music - the GRAMMY. Greene's goals are to expand the audience for the GRAMMY telecast, extend brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue. With extensive experience in advertising, branding, corporate identity, and promotions, Greene has been building partnerships and developing innovative marketing solutions for many years, and intends to ensure that The Academy remains at the forefront today, tomorrow and well into the future.
Greene and his team have built world-class alliances, including engaging TBWA\Chiat\Day as The Academy's Agency of Record, as well as solidifying relationships with many of today's leading brands. Under Greene's leadership, The Academy has re-positioned the GRAMMY brand in the marketplace, more than quadrupled yearly marketing-based revenue, developed the GRAMMY's first brand image campaign, established a worldwide licensing program, entered the live music space with year-round GRAMMY-branded LIVE music tours, launched a dynamic, leading-edge social media strategy and earned the GRAMMYs' first-ever marketing awards, including PRO, Reggie and Webby Awards.
Greene is focused on taking the brand to the next level, and continually striving towards innovation. And as the market rapidly shifts, he is committed to the GRAMMYs becoming one of the best entertainment brands to partner with...anywhere.
Prior to joining The Recording Academy, Greene spent 10 years in theatrical marketing at Walt Disney Studios and Columbia Pictures, where he positioned studio feature film properties to corporate America, and structure integrated marketing and promotional alliances. Greene was responsible for award-winning campaigns for movies such as Spider-Man, Stuart Little and S.W.A.T., and oversaw national theatrical programs with a number of Fortune 100 brands.
Greene holds a double bachelor’s degree in marketing and international business from the University of Colorado and currently serves on the following boards - Artist & Athletes Alliance, Myasthenia Gravis of America (advisory board), The CMO Club, K-9s For Warriors (advisory board) and the University of Colorado Leeds School of Business.