Bgoren
Scholar In Residence
Marketing

Bahriye Goren is a global marketing and brand strategy expert with over 14 years of domestic and international experience, both on client side with Unilever and on agency side where she has consulted companies across industries, including: AMEX, Novartis, PepsiCo, Sony, Sara Lee, and MTV. 

At Unilever, her last role was European Brand Manager for Ben & Jerry’s, where she was tasked with rolling out the popular ice cream brand across Europe. Her responsibilities included strategy development, advertising, consumer insights, new product development and leading best practice sharing across countries. 

As the Executive Director Innovation and Strategy at Wallace Church, an award winning branding agency in New York, she was responsible for leading strategic initiatives. Before Wallace Church, she was a senior consultant at EffectiveBrands (which later became part of Millward Brown Vermeer), a marketing consulting firm focused on global brands. She is also the co-founder of Art of Branding, a branding consulting firm with offices in Europe and the US. 

Bahriye started lecturing a variety of marketing courses in 2012 at Baruch College’s Zicklin School of Business (City University of New York) where she instantly realized that teaching was one of her biggest passions. She has lectured executive MBA, full-time MBA and undergraduate programs, as well as executive master in marketing courses in Singapore and Taiwan. 

Bahriye speaks five languages and holds a Masters degree in Business Economics with a concentration on International Marketing & Entrepreneurship from the Erasmus School of Economics in Rotterdam. She is the author of ‘Be’, a business and self-development book on leadership, in cooperation with LID publishing.

Recent speaking engagements include: Columbia Business School Alumni Club of New York, on the topic of “Branding Concepts Used by Fortune 500”, and NYU Stern Center for Measurable Marketing, on the topic of “Brand Storytelling in Digital”.