The marketing area of emphasis takes at least three semesters to complete and requires 18 credit hours. Students should be aware of these requirements when planning their course schedules. Students pursuing the marketing area of emphasis and planning to graduate in four years must complete MKTG 3250 and MKTG 3350 in their junior year.
The increasingly global marketplace, coupled with new communication vehicles such as the Internet, have changed the traditional tactics used in marketing. Today's marketing practitioners must understand the unique challenges of serving foreign markets and how to effectively convey their messages to consumers throughout the world. The marketing program develops students' analytic and decision-making skills in such areas as advertising, market research, brand/product management, selling and sales management, distribution, relationship marketing, international marketing, marketing consumer products and services, and marketing nonprofit organizations.
Key concepts focus on identifying customer needs and wants, developing products and services to meet those demands, establishing communications to promote products and services, and monitoring transactions and customer responses to guide future activities. Marketing concepts apply to tangible products, services and ideas, consumer and business markets, and domestic and global markets.
You can find academic policies for Leeds School of Business by visiting our Academic Advising academic requirements page.
Required Courses for Marketing Majors
The marketing area of emphasis takes at least three semesters to complete and requires 18 credit-hours. Students should be aware of these requirements when planning their course schedules. Students pursuing the marketing area of emphasis and planning to graduate in four years must complete MKTG 3250 and MKTG 3350 in their junior year.
After completing BASE 2104, students should take:
- MKTG 3250: Buyer Behavior (3 credits)
- MKTG 3350: Marketing Research (3 credits)
After completing MKTG 3250 and MKTG 3350 students must complete these three 4000-level MKTG area courses from the following list, at least two of which must be completed prior to taking MKTG 4850, with the third taken prior to, or concurrent with, MKTG 4850.
- MKTG 4250: Product Strategy (3 credits)
- MKTG 4300: Pricing and Channels of Distribution (3 credits) (formerly MKTG 4825)
- MKTG 4550: Advertising and Promotion Management (3 credits)
Students pursuing a marketing area of emphasis may not take 4000-level marketing courses concurrently with MKTG 3250 or MKTG 3350.
- MKTG 4850: Senior Seminar in Marketing (3 credits)