Margaret Campbell, Professor of Marketing and Associate Dean for Strategic Initiatives quoted in article on masters programs attract women
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In a recent article, U.S. News & World Report reported: “Unlike MBA Programs that are often male-dominated, specialized master’s degree programs in marketing and communications at business schools attract a large percentage of woman.” The Leeds School of Business Master’s Program in Business Analytics was mentioned in this article as an example of a business school offering new specialized programs that have a special appeal to women due to its focus in marketing. Women comprised 50% of Leeds Business Analytics’ 2015 graduating class. Some of the positions these women received upon graduation included:
Lead Analyst – Marketing Attribution Software Development
Data Strategist- Marketing Consumer Product Retail
Statistical Analyst
Marketing Analyst
Supply Chain Analyst
Management Consulting
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