Text & Tone

Whether writing a departmental email, posting a tweet on a unit Twitter feed or writing for a publication, the text should be presented in the Be Boulder style. Text used for CU Boulder should reinforce the Be Boulder tagline. Basic guidelines are listed below.

• Bold text.
• Simple, non-institutional language.
• Conversational and matter-of-fact.
• Short and to the point—heavily edited.
• Punchy, short and memorable headlines—don’t have to spell everything out.
• Use humor when possible—an effective communication tool, especially with students.

Attitude

The attitude of CU Boulder is Be Boulder. Basic guidelines are listed below.

• Bold attitude.
• Unapologetically proud.
• Confident, based on indisputable fact.
• Laid-back and noncorporate/institutional.