Whether writing a departmental email, posting a tweet on a unit Twitter feed or writing for a publication, the text should be presented in the Be Boulder style. Text used for CU Boulder should reinforce the Be Boulder tagline. Basic guidelines are listed below.

  • Bold text.
  • Simple, non-institutional language.
  • Conversational and matter-of-fact.
  • Short and to the point—heavily edited.
  • Punchy, short and memorable headlines—don’t have to spell everything out.
  • Use humor when possible—an effective communication tool, especially with students.


The attitude of CU Boulder is Be Boulder. Basic guidelines are listed below.

  • Bold attitude.
  • Unapologetically proud.
  • Confident, based on indisputable fact.
  • Laid-back and noncorporate/institutional.