What Is the Brand Identity?
Our brand identity serves as a recognizable visual identity for our various audiences. Developing communications that comply with the university brand identity is vital to these efforts.
It is imperative that we represent our university as a cohesive, singular body that does exceptional, diversified work. Regardless of which department, school or program your office belongs to, together we share CU Boulder’s character.
The Be Boulder platform serves all Buffs as a comprehensive project style guide—from typography to photography. Use the links below to learn more about each design element and how to properly implement them in your projects.