Tim Craig
Alumni: Cultural Anthropology

Tim Craig considers himself a natural observer. Even as he works at his desk on the third floor, he’s taking note of the bird family that’s nesting right outside on the window ledge. And when he’s not in his office, he is out in the field studying people, their home lives and work lives, their influences and their behaviors. He has been instrumental in helping us better understand people for the likes of Tenzing Health, Baptist Health System, Hybrid Mom, e+CancerCare, Crown Imports and Raba Kistner to name a few.

Born and raised in San Antonio, Texas, he has a deep understanding and appreciation for the cultural diversity found there. His academic and professional career spans 15+ years and involves extensive qualitative research throughout the U.S. and Mexico. He has investigated indigenous and folk-religious beliefs and practices of various native peoples in these regions, and has written and produced an ethno-historic book about a large cattle ranch in northern Mexico. He has also conducted genealogical and historic property research for various clients.

As a professional ethnographer and consumer anthropologist, his applied experience spans in-depth cultural studies for the U.S. Department of Defense to more business-oriented research in:

  • Engineering
  • Animal services
  • Women’s retail
  • Telecommunications
  • Healthcare
  • Food and beverage industries

Most recently, he led research projects that investigated the redesign of the healthcare insurance and services industry, as well as a cancer care study to assist patients in navigating their treatment at the local level.

He holds a Ph.D. in Cultural Anthropology from The University of Colorado, a M.A. in Cultural Anthropology from The University of Texas at San Antonio, and a B.A. in Environmental Studies from Lesley University. He also sits on the board of a local charitable foundation that focuses on substance abuse prevention and educating young adults to stay in school while maintaining ties with immediate family and other support systems.

When he is not studying the culture of others, he is traveling, ranching, jeeping, camping, boating, hunting and fishing, and tinkering with his ’81 Jeep Scrambler. He is the proud father of his daughter Taylor and two sons Trenton and Cooper, and a husband of 11 years to his wife Paige.

Visit is company website for GDC Marketing and Ideation.

About His Experience in the Anthropology Department

“From the latest in anthropological theory and technique to the always important historical aspects of the discipline and its subfields, the CU Department of Anthropology afforded me the opportunities to learn and teach, while also honing my skills as a cultural anthropologist based on my individual interests and research foci. As such, the Department provided me the necessary tools to conduct ethnographic fieldwork in a myriad of situations, which has allowed me to more easily make the transition from academia to more applied applications in the business world.”