Recorded Tuesday, September 19, 2017
Manuel Laguna, MediaOne Professor of Management Science – CU Leeds School of Business
The problems faced by decision makers in today’s competitive business environment are often extremely complex and can be addressed by numerous possible courses of action. Evaluating these alternatives and gaining insight from past performance is the essence of business analytics, an area of business administration that considers the extensive use of data, methods, and fact-based management to support and improve decision making. Through various examples, we describe the main tools for business analytics and discuss the benefits of employing analytics and a structured approach to problem-solving.