Ronald Reeves
Assistant Athletics Director and Director of Premium Seating/Annual Giving

Ronald Reeves joined the Buff Club in the fall of 2020 and serves as the Director of Development. 

Reeves comes to Boulder after serving as the Associate Athletic Director for Revenue Generation at Florida Agricultural and Mechanical University (FAMU). At FAMU, he oversaw the following areas: Development, Ticketing, Communications, Corporate Sponsorships, Marketing and Licensing. He was also the sport administrator for baseball, cross-county/track & field and men’s golf. 

Throughout his time in collegiate athletics, Reeves has served in various revenue generation roles. Those roles included serving as the Assistant Athletic Director for Development at Southern Illinois University – Carbondale (SIU), the Assistant Athletic Director for Ticket Sales & Event Operations at the University of Wisconsin – Milwaukee (UWM), the Director of Ticketing – Compliance & Donor Relations at the University of North Carolina (UNC), and the Ticket & Business Office Assistant at Alabama Agricultural and Mechanical University (AAMU). Reeves also served as the secondary sport administrator for cross-country/track & field at UWM and as the secondary sport administrator for the men's soccer team at UNC. 

Prior to working with collegiate athletics, Reeves worked within the government and non-profit sector, including positions with the Pentagon Athletic Center, Parks & People Foundation, United States Air Force and Internal Revenue Service.
 
Reeves earned a bachelor's degree in communications from the University of Detroit Mercy (UDM), where he was a member of the track and field team. At UDM, he also worked as a student assistant for the ticketing, operations, equipment and intramural staffs. Reeves holds a master's degree in sport management from Ithaca College, where he served as the men's track & field graduate assistant. He also volunteered for ISP Sports and Cornell University during his time in Ithaca. Reeves is currently finishing his doctoral degree in higher education administration at SIU.

Reeves is a native of Detroit, Michigan, where he attended Cass Technical High School and lettered in track & field and football. He is also a member of Omega Psi Phi Fraternity, Inc., the National Association of Athletic Directors of Development (NAADD), the National Association of Athletic Ticket Sales & Operations (NAATSO) and Minority Opportunities Athletic Association (MOAA). Reeves has one daughter, Marisah. His hobbies include travel, attending concerts and events, hiking and outdoors, watching professional wrestling and spending time with his family.