In the Department of Advertising, Public Relations and Media Design (APRD), you’ll learn how to generate ideas and solve problems for brands and issues through a design-thinking process that is grounded in analytical and creative thought.
The department's goal is to help students acquire the kind of in-depth expertise in at least one area of strategic communication and design that will enable them to generate ideas and solve problems for a variety of organizations, including but not limited to ad agencies, PR firms, publishing and design firms, nonprofits, start-ups and personal ventures.
With the explosion of digital and social media, there’s never been a more exciting time to work in the rapidly growing field of strategic communication.
BS in Strategic Communication
Strategic communication is an umbrella term that refers to the way in which organizations use advertising, public relations and design to accomplish their communication goals. Outside of class, students will have many opportunities to showcase their work. For example, students consistently take top awards in the prestigious international One Show "Young Ones" competition in New York City.
Undergraduate students can choose to specialize in one of three tracks: advertising, public relations or media design.
MA in Strategic Communication Design
The MA program focuses on the delivery of useful, desired, and strategically impactful results effected by design-driven innovation. Entirely project-based, the program operates as a series of studios that applies design thinking to problem solving in a learning culture shaped by collaboration, empathy, iteration, tinkering and experimentation.
MS in Marketing and Avertising Analytics
The MS program helps students become experts in cutting edge digital advertising techniques and learn how to find, create and analyze advertising data. Students leave the program ready to work in analytical roles at digital advertising agencies, DSPs, DMPs, programmatic shops and digital marketing departments.
PhD in Media Research and Practice (Strategic Communication track)
The PhD program emphasizes analyzing how organizations—governments, non-profits, and corporations—build and maintain relationships by using advertising and public relations.
The degree combines the research and teaching emphases of the three participating departments – advertising, public relations and design (APRD), journalism (JRNL) and media studies (MDST) – and encourages doctoral students to develop research agendas that bridge disciplines and cross between academic research and professional practice.