The undergraduate degree in strategic communication is designed for students interested in advertising, public relations and media design. Through a design-thinking process grounded in analytical and creative thought, students learn to generate ideas and solve problems for brands and organizations. The program allows students to work on real-world projects with industry professionals, scholars and artists while gaining expertise in one of three tracks.
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Specialize in strategic or creative advertising, public relations or media design
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Work on client-based, real-world campaigns
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Be prepared for the rapidly growing field of strategic communication
