Business & Entrepreneurship

Legislating fees can have unintended consequences, including a redistribution of costs. Get CU marketing professor Amit Bhattacharjee's take.

Companies change their name for many reasons, all with the hope of creating “stronger, favorable, unique associations." Get CU Marketing Professor Donald Lichtenstein’s take.

A recent study on joint decision-making found that no-preference communication has a negative impact on relationships.

Discover the inspiring story of Kayla Toledo, a member of the Jemez Indian Tribe, as she works to bring daycare to Native American families by creating a learning center where children can embrace their cultural heritage with guidance from the Rural Colorado Workshop Series.

Hiring or promoting more women into middle management positions leads to better financial performance, according to a recent study co-authored by CU researcher Tony Kong.

Studying speed, traffic and crash data on California highways during the initial COVID-19 response, CU Boulder researchers found that the frequency of severe crashes increased due to lower congestion and higher speeds.

Colorado’s iconic and newly reopened Casa Bonita restaurant is dumping tips. Will other businesses join in? CU Boulder economics Professor Jeff Zax weighs in.

A new study highlights the consumer psychology surrounding purchase decisions when an attention-grabbing sale item is on display.

A group of 30 local participants joined to celebrate five years of successful collaboration through the Deming Center for Entrepreneurship. The weekend was full of positivity and entrepreneurial spirit as the group furthered their business concepts, which involve everything from allergy-sensitive foods to a tea experience on 50 acres of land.

Media and communications experts say when brands try to please everyone, they vex everyone. Authenticity is key. Instead, identify your customer and cater to that audience.