Faculty Member Appointed To Direct Journalism Program

Published: March 6, 1997

Associate Professor Larry Weisberg of the School of Journalism and Mass Communication has been appointed director of the graduate program in integrated marketing communications at the University of Colorado at Boulder.

Until his appointment as director of the IMC program, Weisberg headed the journalism school’s undergraduate advertising sequence. The advertising program will be directed by Associate Professor Brett Robbs, a journalism faculty member since 1992.

“We are very pleased that Professors Weisberg and Robbs have taken on these assignments,” said Willard D. Rowland Jr., dean of the School of Journalism and Mass Communication. “Their lengthy experience in the advertising business with respective interests in management and the creative side of the profession make them ideal leaders for our teaching programs.”

The IMC program is one of the few of its kind, combining the analytical disciplines of a marketing MBA with an emphasis on marketing communications. Students concentrate on such areas as advertising, public relations, direct marketing, sales promotion and packaging.

The program’s master’s degree graduates have gone on to careers with advertising agencies, marketing companies and organizations in related fields of data base managment and interactive media.

Weisberg, a faculty member since 1993, joined the school after 26 years in the marketing and advertising fields. He worked for Procter & Gamble, Johnson and Johnson, BBDO Advertising and at Waring and LaRosa Advertising, where he served as president in New York City in 1992-93.

Robbs, who will head the advertising program, was vice president and co-creative director of DDB Needham advertising agency in Washington, D.C., and senior writer-creative group head for McCann-Erickson in Chicago. He has been an instructor at Vanderbilt University, where he received a doctorate in English, and at Shelby State College.