Do you work on print projects—brochures, fliers, posters? Learn everything you need to know about paper, presses and technical specs so your projects come out with greater impact and lower cost.
First hour: Instruction.
Second hour (optional): One-on-one help with your project, guest speakers, videos and more.
Location: Center for Community (C4C), Room 435 S
Time: 11 a.m–1 p.m.
Instructor: Trish McCusker, lead print production manager & creative consultant, Office of Strategic Relations.
Classes are free. Dates and course content subject to change; check this page before each class. Walk-ins are welcome, but each class is limited to 15 people.
Overview, syllabus, and structure of classes. Preview printed samples that illustrate what you’ll learn in this series of training classes. Classes are free and open to anyone. Take the whole series or pick and choose the ones that will meet your needs.
Know the critical questions to ask before you begin your project and create your Request for Quote (RFQ). Explore the many cost-saving measures to maximize your budget and elevate the quality and visibility of your print collateral. Discover opportunities for multipurposing and gang-running projects that could allow you to create two jobs for the price of one.
Become familiar with the wide variety of printing presses available, and the pros and cons of each in order to choose the appropriate press for your budget and deadline. This class has been rescheduled to July 19. Please re-register if you’d like to attend.
Not all papers are created equal. Asking for a brochure to be “printed on white paper” could result in a wide variety of outcomes. Learn about some little-known truths involving recycled content, carbon footprints and the sustainability certifications earned by paper mills and printing presses. Each decision can affect your cost.
The flashy stuff! Get more bang for your buck and higher visibility for your project. Don’t assume you can’t afford it. Discover the little touches that can make your project pop. See printed samples and learn about specialty treatments such as: embossing, foil stamping, die cuts, bindery treatments, varnish/coatings and more.
Create your print vendor Request for Quote—apples-to-apples quote comparisons are a must. Handouts will be provided with the tools needed to send your RFQ out for bids and maintain consistency for future projects.
(Or, How to Blow your Budget 101): Learn the lingo and the process to prepare your digital art files for the printer. Failure to know the technicalities may require “file intervention” by the printer at a cost of about $150/hour. Learn the correct way to prepare your digital files so they won’t compromise your budget or deadline.
Do you want to save some money? Steer clear of postal nightmares? USPS has very unforgiving requirements to get your direct mail to its destination. Be aware of the specs before you begin any design or get print quotes. A mistake here could cost your department thousands of dollars.