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3040 - Writing on Business & Society Course Descriptions

The following list is alphabetical, by instructor last name. The course offerings below are for the Spring 2015 semester. Check the current Course Schedule.

WRITING ON BUSINESS AND SOCIETY, Mary Angeline, MFA
Coming soon.
REAL-WORLD APPLICATIONS, Dr. Sigman Byrd
This course aims to prepare you for thinking critically and responding effectively to the challenges you will meet in the business world. The primary text will be your writing supplemented with background readings from the course textbook. Assignments will include a variety of professional documents through which you will practice critical thinking, reading, and writing skills and learn how to address the practical needs of different audiences in a variety of rhetorical situations. Some assignments will be practical in nature and based on real-world scenarios, while other assignments will be academic and focus on public policy concerns. In addition, you will learn reader-centered writing strategies and apply them to your work and the work of your classmates in a collaborative workshop setting. You will experience how business writing is fundamentally a cooperative effort between reader and writer, an ongoing negotiation between you and your colleagues, your employer and clients.
WRITING FOR BUSINESS AND SOCIETY, Michael Ennis
In this section of 3040, students will master several genres essential to effective communication in the business world, ranging from professional documents (e.g. CVs, cover letters) to presentation software (e.g. PowerPoint, online videos) to business journalism. Your writing will focus on explaining business plans and up-to-date research on markets, requiring you to make decisions about genre and style in relation to your audiences’ needs and expectations. You will put these skills into practice by producing a variety of written assignments and by analyzing models of popular and professional business writing.
PROFESSIONAL AND TECHNICAL WRITING, Eric Klinger
This course examines theories and practices of professional and technical writing in business and academic settings.  Reading, discussion and assignments introduce students to writing conventions for memos, reports, instructions/procedures, cover letters, resumes, etc.  Writing projects are process oriented with emphasis on planning, drafting and revision.  Collaboration, peer review and presentations are key features of the class.  Peer reviews address audience awareness and usability issues.  Students will propose a topic relevant to professional ethics and write a substantial argumentative paper supported with scholarly research.  Document design, grammar and style are continuous themes throughout the semester.
TRADITIONS IN BUSINESS WRITING, Dr. Peter Kratzke
This section of WRTG 3040 will emphasize what may be called practical rhetoric: what sort of decisions in business situations will be effective? Through a series of readings, we will consider larger issues about business procedure and, ultimately, citizenship. Meanwhile, after a series of shorter exercises, our three major writing assignments will involve both critical thinking and traditional genres of business writing (resumes and cover letters, memoranda, instructions, reports, and proposals). Group collaboration and oral presentation will inform our work throughout the semester. In the end, all students should leave WRTG 3040 with a thorough understanding of the writing process that they can use for any occasion in their pursuit of professional careers.
WRTING ON BUSINESS AND SOCIETY, Daniel Long
Course title and topic description coming soon.
WRITING ON BUSINESS AND SOCIETY, Quentin McAndrew
Coming soon.
WRITING ON BUSINESS AND SOCIETY, Seth Myers
Course title and topic description coming soon.
WRITING ON BUSINESS AND SOCIETY, Daniel Singer
Coming soon.
MAKING DECISIONS, Paula Wenger
The aim of professional communication is to convey or influence the decisions that drive business. Drawing on field-specific decision-making models as well as principles of corporate social responsibility, you will hone your skills in identifying the evidence and reasoning and selecting the communication strategies that will move a particular audience to a particular course of action. We will explore the critical thinking and rhetorical analysis involved in shaping effective communication strategies, in light of the moral as well as the profit-making challenges of a global marketplace. In addition to writing a cover letter and resume, you will select a research project to develop through a range of written and oral assignments that include a project proposal, annotated bibliography, proposal, and oral presentation. Writing workshops will test your writing with an audience and sharpen your skills in collaborating and giving feedback. We will also cover revising techniques and business writing style.

WRITING ON BUSINESS AND SOCIETY, Dr. David Williams
Coming soon.
WRITING ON BUSINESS & SOCIETY: DEVELOPING A MARKETABLE IDENTITY, Dr. Michael Zizzi
In this course you will learn principles, techniques and strategies that work together to aid your engagement and contribution within business/economic communities of personal relevance, by examining the intersections of business rhetoric, ethical concern, career application, digital media and use, collaboration in problem–solving groups, and civic/community engagement — all of this both in theory and practice. Strong emphasis will be placed on developing a "marketable identity" (including applying for a real opportunity) as a prospective job seeker and contributor in and out of employment contexts.