The market economy, as we have it today, is not driving the development in a direction of sustainability, at least not at all with sufficient force. We have in a way a market failure, because the market does not respond to the environmental problems.
The main reason for this is, that many prices today no longer are "true". And only with true prices can the market respond rationally. Prices are the main information element in the system. It is on the basis of these that it is decided what and how much should be produced. Also by whom, where and finally how consumption should be distributed. It is therefore important, that prices are true in the sense, that they reflect costs correctly.
The reason for many prices not being true any longer - true in the sense that they also are reflecting environmental costs - is, that to a great extend costs inproduction and consumption are loaded off on society and future generations. These are the socalled 'external' costs, representing impacts on the environment in numerous ways. To disregard these costs may have been rational enough decades ago, when the total impact of consumption on the environment was much smaller, than today, and nature therefore could recoup itself. But very often this is no langer the case today due to the strong growth in consumption and the resulting increased impact on the environment.
In order to correct the said market failure, these external costs must therefore become internalized. The obvious way to do this is to charge eco-taxes or green taxes reflecting the external costs. The effect hereof should be to force producers to develop new materials, new productconcepts and new manufacturing processess, now competing on minimizing all cost, including the costs having been internalized. At the same time consumer preference should by such taxes be bend away from material consumption to more service consumption, by taxing labour relatively less and material consumption more. This would as a side effect also help the servicesector to more growth, and it is in this sector, we mainly shall find future employment growth, also resulting in more welfare.
There are other market economic intruments than eco-taxes. One important is tradable emissionpermits, a system often greatly misunderstood by its critics. Another, and perhaps more important, is take-back-obligations for the producers. They could get a major impact on material selection, product design and assembly techniques, and lead to the development of deassembly techniques and more advanced recycling techniques.
Such an adjusted market economy, provided it is applied in the grater number of industrial nations, will unleash a major international effort in science and technology to increase resorceproductivity. But the effort has to be driven decentrally in the market economy. No one in Washington or Bruxelles could prescribe what should be done. But they can and should create the rules to drive the proces in the market.
To install green taxes will be an extremely complicated undertaking. What should be taxed? How do we measure, calculate and monitor? How high should the taxes be? We must have cost/benefit relations in mind in fixing them and also price elasticities. With which speed should they be introduced? It does not make sense to introduce them faster than science and technology can respond to their announcement. And it can be costly to give them full impact in periods shorter than plant or product lifetimes.
A number of economists are working on econometric models to demonstrate a "Double Dividend" effect of a green tax shift. The aim is to show, that a green tax reform would not only be of benefit to the environment, but would at the same time give a second dividend in some form of improvements in society, for instance better employment conditions. If such a Double Dividend could be credibly demonstrated in a way understandable to policymakers and opinionleaders it could greatly help the efforts to introduce a green tax reform.
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