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Senior Survey, 1998

Business majors displays



Display 1b

Would you recommend UCB to a Friend?

* = No or probably No;
- = Yes, but strong reservations; 
@ = Yes with some or no reservations


                                 Percentage
           100    90   80  70   60   50   40   30   20   10
             +----+----+----+----+----+----+----+----+----+-----
ACCT         |---@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
INFS         |**--@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
BU           |*----@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
XXXX         |-----@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
FNCE         |------@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
MKTG         |***----@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
             -----+----+----+----+----+----+----+----+----+----+
                  10   20   30   40   50   60   70   80   90  100
                                  Percentage

Key1b


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Business

Display 2b

Difficulty of Courses
* = Too easy; - = About right; @ = Too difficult

                                Percentage
            100  90   80   70   60   50   40   30   20   10
             +----+----+----+----+----+----+----+----+----+-----
ACCT         |***--------------------@@@@@@@@@@@@@@@@@@@@@@@@@@@
FNCE         |******----------------------@@@@@@@@@@@@@@@@@@@@@@
BU           |********--------------------------@@@@@@@@@@@@@@@@
XXXX         |*************-------------------------@@@@@@@@@@@@
INFS         |***********----------------------------@@@@@@@@@@@
MKTG         |**********----------------------------------@@@@@@
             -----+----+----+----+----+----+----+----+----+----+
                 10   20   30   40   50   60   70   80   90  100
                                 Percentage

Key1b

Amount of Structure
* = Too flexible; - = About right; @ = Too rigid

                                Percentage
            100  90   80   70   60   50   40   30   20   10
             +----+----+----+----+----+----+----+----+----+-----
FNCE         |****------------------------------@@@@@@@@@@@@@@@@
ACCT         |----------------------------------@@@@@@@@@@@@@@@@
BU           |*****-----------------------------------@@@@@@@@@@
XXXX         |******************-------------------------@@@@@@@
INFS         |*******-------------------------------------@@@@@@
MKTG         |***-------------------------------------------@@@@
             -----+----+----+----+----+----+----+----+----+----+
                 10   20   30   40   50   60   70   80   90  100
                                 Percentage

Key1b

Course Orientation
* = Too theoretical; - = About right; @ = Too practical

                                Percentage
           100  90   80   70   60   50   40   30   20   10
             +----+----+----+----+----+----+----+----+----+-----
XXXX         |***************---------------------------------@@
FNCE         |***************------------------------------@@@@@
INFS         |*************-----------------------------------@@
BU           |***********----------------------------------@@@@@
MKTG         |*********----------------------------------@@@@@@@
ACCT         |******---------------------------------------@@@@@
             -----+----+----+----+----+----+----+----+----+----+
                 10   20   30   40   50   60   70   80   90  100
                                  Percentage

Key1b

Program Emphasis
* = Too broad; - = About right; @ = Too specialized

                                Percentage
            100  90   80   70   60   50   40   30   20   10
             +----+----+----+----+----+----+----+----+----+-----
INFS         |***************------------------------------@@@@@
XXXX         |***************---------------------------------@@
FNCE         |***********----------------------@@@@@@@@@@@@@@@@@
BU           |*********----------------------------------@@@@@@@
MKTG         |*******-----------------------------------------@@
ACCT         |---------------------------------------@@@@@@@@@@@
             -----+----+----+----+----+----+----+----+----+----+
                 10   20   30   40   50   60   70   80   90  100
                                 Percentage

Key1b


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Business

Display 3b                                                                         

Average scores on how important each area will be after graduation

                                                            Average Importance
                                 None             Little            Some              Much              Critical
                                 1.0      1.5      2.0      2.5      3.0      3.5      4.0      4.5      5.0
                                --+--------+--------+--------+--------+--------+--------+--------+--------+-----                            
                                |
Managing time/tasks             +                                                                   *
                                |
General computing               +                                                                   *   I
                                |
Interpersonal relations         +                                                                  *
                                |
Leadership                      +                                                               *
                                |
Analyzing real-world problems   +                                                               *
                                |
Speaking publicly               +                                                            *
                                |
Writing                         +                                                           *    A
                                |
Work w/ people fr diff cultures +                                                  I     *    XA
                                |
Synthesizing knowledge          +                                                      *
                                |
Ethical/moral issues            +                                          I       *      A
                                |
World affairs                   +                                            I    *
                                |
Math/quantitative reasoning     +                                        M      *     A
                                |
Applying theories practically   +                                          M    *       I
                                |
Foreign language                +                                      I      *      X
                                |
American history/culture        +                                     *
                                |
Scientif findings/concpts/methd +                             M       *
                                |
Non-western culture/thought     +                                   *
                                |
World history                   +                           I    *     F
                                |
Literature                      +                             *
                                |
Fine/performing arts            +                 I     *
                                |
                                --+--------+--------+--------+--------+--------+--------+--------+--------+-----
                                 1.0      1.5      2.0      2.5      3.0      3.5      4.0      4.5      5.0
                                None             Little            Some              Much              Critical
                                                              Average Importance

For a given item, only those majors whose average score differed from the Business average by .25 or more are plotted.

Key2b


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Business

Display 4b

Average scores on level of achievement now

                                                        Average Level of Achievement
                                 None             Little            Some              Much           Substantial
                                 1.0      1.5      2.0      2.5      3.0      3.5      4.0      4.5      5.0
                                --+--------+--------+--------+--------+--------+--------+--------+--------+-----                            
                                |
General computing               +                                                             *      I
                                |
Interpersonal relations         +                                                           *
                                |
Managing time/tasks             +                                                           *
                                |
Leadership                      +                                                    *       F
                                |
Writing                         +                                                 *     X
                                |
Analyzing real-world problems   +                                            A    *   I
                                |
Ethical/moral issues            +                                                *
                                |
Math/quantitative reasoning     +                                         M      *
                                |
Speaking publicly               +                                       A       *       X
                                |
Work w/ people fr diff cultures +                                               *
                                |
Synthesizing knowledge          +                                               *
                                |
Applying theories practically   +                                           *      I
                                |
World affairs                   +                                        *
                                |
American history/culture        +                                    *
                                |
Scientif findngs/concpts/method +                           M     *    F
                                |
Literature                      +                               *
                                |
World history                   +                              *
                                |
Foreign language                +                             *      X
                                |
Non-western culture/thought     +                            *
                                |
Fine/performing arts            +                F     *    M
                                |
                                --+--------+--------+--------+--------+--------+--------+--------+--------+-----
                                 1.0      1.5      2.0      2.5      3.0      3.5      4.0      4.5      5.0
                                None              Little             Some             Much           Substantial
                                                         Average Level of Achievement

For a given item, only those majors whose average score differed from the Business average by .25 or more are plotted.

Key2b


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Business

Display 5b

Average satisfaction with various aspects of the undergraduate experience
                                                                Average Satisfaction
                                       Very                                                                 Very
                                   Dissatisfied     Dissatisfied        Neutral          Satisfied     Satisfied 
                                       1.0     1.5      2.0      2.5      3.0      3.5      4.0      4.5     5.0
                                      --+--------+--------+--------+--------+--------+--------+--------+------+-
                                      |
Social experience overall             +                                                       *
                                      |
Instruction, upper division           +                                                      *
                                      |
Overall UCB experience                +                                                     *
                                      |
Recreational experience overall       +                                                     *
                                      |
Academic experience in major          +                                                    *
                                      |
Course quality for general education  +                                             X    *
                                      |
Availability clubs/prof organizations +                                             X   *        A
                                      |
Academic experience overall           +                                                 *
                                      |
Opportunities for faculty interaction +                                             *   A  I
                                      |
Clarity of degree requirements        +                                            *
                                      |
Texts and instructional materials     +                                            *     A
                                      |
Cultural experience overall           +                                           *
                                      |
Course quality for employ/grad schl   +                                  X        *      A
                                      |
Faculty concern for students          +                                   X     *        I
                                      |
Availability of required courses      +                                 X       *    IA
                                      |
Availability of rsch opps/practicum   +                                        *
                                      |
Instruction, lower division           +                                        *      A
                                      |
Availability of desired courses       +                              X      *      A
                                      |
Hands-on experiences in class         +                                     *      I
                                      |
Career advising in major              +                            X     *    A
                                      |
Academic advising in major            +                       M        *
                                      |
                                      --+--------+--------+--------+--------+--------+--------+--------+------+-
                                       1.0      1.5      2.0      2.5      3.0      3.5      4.0      4.5    5.0
                                      Very                                                                 Very
                                   Dissatisfied        Dissatisfied     Neutral          Satisfied     Satisfied 
                                                                   Average Satisfaction

For a given item, only those majors whose average score differed from the Business average by .25 or more are plotted.

Key2b


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Business

Display 6b

Outside-the-classroom activities and class projects: Average relative frequency of activity during last semester

                                        1       2       3       4       5       6       7       8       9    10+
                                      --+-------+-------+-------+-------+-------+-------+-------+-------+-----+-
                                      |
Used computer to access web           +                                                                       *
                                      |
Read newsmag/paper - internatl news   +                                                         F     *
                                      |
Discussed something learned w others  +                                                    A   *      I
                                      |
Worked on small group project         +                                                  AX    *     M
                                      |
Expressed views/opinions in class     +                                                M     *   F
                                      |
Exercised/worked out alone            +                                           X     A   *    I      F
                                      |
Exercised/worked out with others      +                              A        I   X    *        M F
                                      |
Integrate crsework w other knowledge  +                                               *         I
                                      |
Apply crse material to practical prob +                                        AX    *        I
                                      |
Outlined readings or course notes     +                                    FA    *     M   X
                                      |
Used library to rsch paper/project    +                                      *
                                      |
Number days skipped 1+ classes        +                                 I    *     M
                                      |
Faculty/TA interaction-course help    +                                     *          I
                                      |
Gave oral present in front of group   +                     A              *    I
                                      |
Attended athletic event               +                        A          *      F
                                      |
Partic in career-planning activities  +                          FX     *       MI
                                      |
Used Chinook, computer indices        +                       M        *     A
                                      |
Serious talk w those fr diff bckgrnd  +                       AM    *       X   I
                                      |
Spent 5+ hours writing paper          +                        M    *     X
                                      |
Faculty/TA interaction-course fdbk    +                    AX   *       I
                                      |
Read book for pleasure                +                     A   *           I
                                      |
Attended extracurric event            +               I  A      *     F
                                      |
Read scientific journal article       +          AM        *    F   I
                                      |
Did course suggested/extra readings   +              M    *   I
                                      |
Leadership role extracurric event     +         X IA      *              F
                                      |
Faculty/TA interaction-career issues  +              *    F
                                      |
Spoke a foreign language              +  A           *   I  X
                                      |
In group where personal issues disc   +     *   X
                                      |
Faculty/TA interaction-personal issue +*
                                      |
Faculty/TA interaction-ind study/rsch +
                                      |
                                      --+-------+-------+-------+-------+-------+-------+-------+-------+-----+-
                                        1       2       3       4       5       6       7       8       9    10+
                                                         Average Relative Frequency Per Term

For a given item, only those majors whose average score differed from the Business average by .50 or more are plotted.

Key2b


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Business

Display 7b

Things seniors would do differently if they could start over at UCB

                                                          Percent of Respondents
                                   0%        10%        20%        30%        40%        50%        60%      70%
                                 --+----------+----------+----------+----------+----------+----------+--------+-
                                 |
More interaction w/faculty       +                                                               *          M
                                 |
More academics/studying          +                                          F           *
                                 |
More extracurr clubs/activs      +                                                   *               X
                                 |
More course sequencing/selection +                               M            *
                                 |
More social activities           +                                        *
                                 |
More career advising             +                                        *
                                 |
More partic rsrch/internships    +                                      *
                                 |
Take less time to graduate       +                  MA            *                             X
                                 |
More academic advising           +               A              *          M
                                 |
Do Nothing differently           +            X               *          I
                                 |
Less social activities           +     A            *                     X
                                 |
Less Academics/studying          +           *
                                 |
Go somewhere else besides UCB    +           *
                                 |
Other (see write-in)             +          *
                                 |
Take more time to graduate       +          *
                                 |
                                 --+----------+----------+----------+----------+----------+----------+--------+-
                                   0%        10%        20%        30%        40%        50%        60%      70%
                                                             Percent of Respondents

For a given item, only those majors whose average score differed from the Business average by 10 or more are plotted.

Key2b


[Return to Comparisons Across Majors]

 
Business

Display 8b

Use of Services
                                                  Percent who said used a given service
                               0%    10%    20%    30%    40%    50%    60%    70%    80%    90%    100%
                             --+------+------+------+------+------+------+------+------+------+------+--------
                             |
                             |
Registration                 +                                                                      *
                             |
University Libraries         +                                                                      *
                             |
Book Center                  +                                                                      *
                             |
University Memorial Center   +                                                                    *
                             |
Advising in the college      +                                                                   *
                             |
Electronic Mail              +                                                                   *
                             |
Recreation Center            +                                                          A      *
                             |
PC/Macintosh Labs            +                                                               *       I
                             |
Academic Records/Transcripts +                                                             *
                             |
Bursars Office               +                                                          *
                             |
CU WWW listings              +                                              M       *          I
                             |
Career Services              +                                                     *
                             |
Parking Services             +                                           X        *
                             |
Wardenburg                   +                                    A          *        I
                             |
Financial Aid Office         +                    M            *             I
                             |
Police Department            +                                *       X
                             |
Study Abroad                 + A          *      FM
                             |
Student Academic Services Ce +          *        F
                             |
Counseling Services          +          *        A
                             |
Womens Resource Center       +     *
                             |
Ombuds Office                +   *
                             |
                             --+------+------+------+------+------+------+------+------+------+------+--------
                               0%    10%    20%    30%    40%    50%    60%    70%    80%    90%    100%
                                                 Percent who said used a given service

For a given item, only those majors whose average score differed from the Business average by 10 or more are plotted.

Key2b


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Business
 
Display 9b

Likelihood of being a full time student
For students who expect to graduate by Summer 98
* = Unlikely - = Maybe; @ = Highly Likely


                                Percentage
            100  90   80   70   60   50   40   30   20   10
             +----+----+----+----+----+----+----+----+----+-----
ACCT         |**************************----------------@@@@@@@@
INFS         |********************************-----------@@@@@@@
BU           |******************************--------------@@@@@@
XXXX         |***********************************----------@@@@@
FNCE         |*******************************---------------@@@@
MKTG         |*****************************------------------@@@
             -----+----+----+----+----+----+----+----+----+----+
                 10   20   30   40   50   60   70   80   90  100
                                 Percentage


Likelihood of being employed full time
For students who expect to graduate by Summer 98
* = Unlikely - = Maybe; @ = Highly Likely

                                Percentage
            100  90   80   70   60   50   40   30   20   10
             +----+----+----+----+----+----+----+----+----+-----
ACCT         |**--@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
MKTG         |***---@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
BU           |***----@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
XXXX         |--------@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
FNCE         |**-------@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
INFS         |*******--@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
             -----+----+----+----+----+----+----+----+----+----+
                 10   20   30   40   50   60   70   80   90  100
                                 Percentage

Key1b


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Business

Display 10b

What is the one BEST thing about your major program?
Percentage of Respondents who mentioned a given theme
By Major
                                                                Percentage of Respondents

                                                    0%    10%    20%    30%    40%    50%    60%
                                                  --+------+------+------+------+------+------+-----
                                                  |
  Faculty performance, interaction                +                X  I        *  F  M     A
                                                  |
  Gen academic exps/reputation of Univ or college +    A    M X * I     F
                                                  |
  Hands-on experiences, real-life skills          +      X  A  *  I  F
                                                  |
  Advising: career, jobs, Career Services         +    F MA *            I
                                                  |
  Courses: curriculum, core or major requirements +    F *AI
                                                  |
  Other                                           + A   *   M X
                                                  |
  Courses: specific course or type of course      + A  * X F
                                                  |
  Major program policies, structure, leadership   + I  *   FA
                                                  |
  People: students/staff/Boulder community        + F *A X
                                                  |
  Courses: size                                   + I *A
                                                  |
  On-campus resources/facilities/activities       + F* AI
                                                  |
  Advising: academic, incl A+S core advising      + A*   X
                                                  |
  Courses: variety                                + F* A
                                                  |
  Tuition or fees student must pay to CU          + *
                                                  |
  Size of University or major department          + *
                                                  |
  Location, campus, atmosphere                    + *
                                                  |
  Diversity: general, ethnic, gender              + *
                                                  |
  Courses: availability                           + *
                                                  |
  Admin: bureauc, fin aid/enrl/transfer policies  + *
                                                  |
                                                  --+------+------+------+------+------+------+-----
                                                    0%    10%    20%    30%    40%    50%    60%

                                                                Percentage of Respondents

Numbers responding to question, by major program:

A = Accounting                    (n=25)
F = Finance                       (n=21)
I = Information Systems           (n=20)
M = Marketing                     (n=28)
X = Other Business Majors         (n=14)




[Return to Comparisons Across Majors]


Business

Display 11b

If you could CHANGE one thing about your major program, what would it be?
Percentage of Respondents who mentioned a given theme
By Major
                                                               Percentage of Respondents

                                                    0%    10%    20%    30%    40%    50%    60%
                                                  --+------+------+------+------+------+------+-----
                                                  |
  Hands-on experiences, real-life skills          +      M    A  X* F           I
                                                  |
  Courses: curriculum, core or major requirements + I           *F      M
                                                  |
  Major program policies, structure, leadership   +        IM  *AF
                                                  |
  Courses: variety                                +   A X    *MI    F
                                                  |
  Courses: specific course or type of course      +   A XM  * F          I
                                                  |
  Faculty performance, interaction                +    M   A*X   F
                                                  |
  Advising: academic, incl A+S core advising      + F   I   *X   M   A
                                                  |
  Courses: availability                           + I   *MFA
                                                  |
  Advising: career, jobs, Career Services         + F  *XA
                                                  |
  Courses: size                                   + F * XM
                                                  |
  On-campus resources/facilities/activities       + F * I
                                                  |
  Gen academic exps/reputation of Univ or college + I *F A
                                                  |
  Tuition or fees student must pay to CU          + *
                                                  |
  Size of University or major department          + *
                                                  |
  Other                                           + *
                                                  |
  Location, campus, atmosphere                    + *
                                                  |
  Diversity: general, ethnic, gender              + *
                                                  |
  People: students/staff/Boulder community        + *
                                                  |
  Admin: bureauc, fin aid/enrl/transfer policies  + *
                                                  |
                                                  --+------+------+------+------+------+------+-----
                                                    0%    10%    20%    30%    40%    50%    60%

                                                                Percentage of Respondents

Numbers responding to question, by major program:

A = Accounting                    (n=25)
F = Finance                       (n=21)
I = Information Systems           (n=20)
M = Marketing                     (n=28)
X = Other Business Majors         (n=14)


[Return to Comparisons Across Majors]

Last revision 07/30/03



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