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National Survey of Student Engagement: CU-Boulder 2000

Highlights for Business Majors

There is limited variability among the characterized business majors; however, a few differences emerge. Management does the best among the characterized majors in enhancing its students' writing, speaking, critical thinking, analysis and synthesis skills, and in emphasizing work-related knowledge. Faculty engagement is generally higher among management majors; these students are more likely to ask questions in class, talk about career plans with faculty, and participate in independent study. On the other hand, management students rate course availability and advising lowest among the majors, especially the accuracy of information from advisors.

Marketing seniors rank lowest among business majors on many of the complex cognitive skills, including synthesizing and organizing ideas, applying theories and concepts, analyzing quantitative problems, and making judgments regarding value. And they report the greatest use of multiple choice exams among business majors. Marketing majors also report fairly low levels of support for academic success and assistance coping with non-academic problems. They score lower than other business majors on understanding diverse others and on the extent to which they think the university encourages contact with people from diverse backgrounds.

NSSE 2000 Table of Contents

Last revision 04/26/02

cb - l:\ir\survey\nsse\00\report\ByMajor_summary text2.doc, last updated 5/21/01