Digital signage is a way of electronically displaying information in public spaces. A digital sign consists of a display device, typically a wall mounted LCD screen, and a connected player device that will play back content, typically a very small format computer. There are many variations to this, including using projection devices, and kiosk style signage. Digital signage can be displayed in many orientations, although generally uses a display mounted on a wall in landscape or portrait format.
Most digital signage is considered static, meaning there is no interactive manipulation or customization of the content by the audience or viewer. Note that “static” in this case doesn’t mean that content on the screen can never change, just that the viewer can’t change what they’re seeing. Some common examples of static digital signage are a departures list screen at an airport, a roadside advertisement, or an overhead electronic menu at a fast food restaurant.
With interactive signage, the viewer can actively select information of interest to be displayed. An interactive sign might be in an office building lobby that would allow you to look up the location of a department, or employee office – often called way finding. Interactive signs typically utilize touchscreen displays.
In either type of signage, the displays are generally always active 24/7, so more robust commercial grade displays designed for such use are strongly recommended over consumer market screens.
More information on digital signage can be found on the Four Winds Interactive website.
FWi Digital Signage can be developed and customized by your department or by working directly with FWi (current service rates will apply).
FWi Digital Signage software is provided as a common good to the campus. Departments will need to pay for the display itself, a content player (typically a small computer), and any infrastructure needed, such as a power outlet and network jack, plus having the screen physically installed.
If you choose to use FWi’s content hosting or their design and administrative services, please contact FWi directly for their current support rates.
Faculty, staff or student employees for university use.
Contact the IT Service Center for assistance.