Submitted by Kosta Tovstiadi
on Wednesday, September 4, 2013 - 10:55am
Most of our communication is intentional. We speak because we want to inform or to persuade. We have a goal. Before we make a speech or publish a brochure, we usually spend some time spelling out our intentions and goals. We develop a strategy.
Web sites are not different. They are deliberate communications, geared towards a specific audience, with specific informative and persuasive goals. We...