Spending a little more time and effort on grocery shopping can mean big savings to your food budget, a University of Colorado at Boulder marketing professor says.
Donald Lichtenstein has studied marketing techniques and consumer behavior in all types of stores for 15 years. From the front of a store to the back, he has suggestions on techniques shoppers can use to get more value for their money.
"I love a deal," says Lichtenstein. "When that blue light goes off something in my blood just starts percolating."