Green on the Screen is a student-developed digital media contest. The CU Environmental Center, with sponsorship from Ball Corporation, is coordinating the competition to find and incorporate some of the most effective forms of sustainability outreach in the digital media world.
Entries are slated to showcase the finest in student creativity and cutting-edge skills in videography, stop-motion animation, image sequencing and more. The main theme of the contest is zero-waste messaging related to aluminum. The pieces also will focus on the CU-Boulder zero-waste goal of reaching a 90-percent diversion rate by 2020.
As peoples’ exposure to green marketing increases, so too does the need to develop messages that are concise, credible and convenient to act on, said contest organizers. The proliferation of competing green marketing claims can complicate and confuse people, underscoring the need to simplify and unite messaging in ways that inform and inspire people to act, they said.
Submissions of varying types of digital media are allowed, but some must be pre-approved. Cash awards ranging from $200 to $1000 will be awarded to the top five entries. Winning entries will be integrated into CU-Boulder's zero-waste outreach programs. Each finalist will receive a letter of commendation.
Through the use of digital media, this contest enables students to educate each other and make a difference, supporting zero-waste on campus. Last year's winning entries can be viewed at http://ecenter.colorado.edu/recycling/green-on-the-screen/winning-videos. For contest details visit http://ecenter.colorado.edu/component/content/article/429-green-on-the-screen.