CU-Boulder groups promote random acts of kindness – especially in one Denver neighborhood

The Panhellenic Council, in conjunction with the Office of Greek Life, and The Herd student alumni group at the University of Colorado Boulder are taking the campus lead on Random Acts of Kindness Week (#RAKWeek), which runs through Saturday.

All 10 sorority chapters in the Panhellenic Council and members of The Herd are using the opportunity to help promote another CU-Boulder program in Denver’s Montbello neighborhood called Steps to Success that is the subject of a newly launched campus crowdfunding campaign. The Herd launched its social media campaign Feb. 9.

Steps to Success is a university-community partnership led by the Center for the Study and Prevention of Violence at the Institute for Behavioral Science. The program is focused on reducing youth violence in Montbello through evidence-based programs. One strategy is to strengthen so-called “protective factors” that buffer youth against risk. One of those factors is positive recognition.

Pairing this Montbello need with Panhellenic Council’s and The Herd's desire to make a difference and the hook of Random Acts of Kindness Week orchestrated by the Random Acts of Kindness Foundation proved to be an irresistible combination.

“We are excited to be a part of a campaign that not only showcases the sorority women at CU-Boulder but also brings awareness to the impact that positive recognition can have on the mental, physical and overall wellbeing of college women,” said Stepanie Baldwin, assistant director for Greek Life at CU-Boulder.

Participating students and alumni plan to engage the community Wednesday, Feb. 17, in taking photos of themselves or others with signs featuring positive characteristics and sharing those images on Facebook, Twitter and other social media channels using the hashtags #RecognizeMe, which is used by Steps to Success in its positive recognition campaigns, and #Pledge2BeKind. Look for the Panhellenic table at the University Memorial Center from 10 a.m. to 5 p.m. Wednesday and check out the CU-Boulder Facebook photo album.  

“We are so excited to partner with Panhellenic Council on this,” said Rachel Kennedy, communications and outreach manager for the Center for the Study and Prevention of Violence at CU-Boulder. “The idea behind the Positive Recognition Campaign is to encourage folks to repeat kind or good acts by recognizing them when they do something good.”

“Don’t you feel like doing more good when someone acknowledges what you’ve already done?”