ENTREPRENEURIAL UPBEAT: Vol. 5, No. 2
January 31, 2012
Join Ed Dusinberre, first violinist for the Takács Quartet, for a discussion on how the group operates, is managed, and the life of the professional chamber musician. Come with your questions!
This Wednesday, 5:00-6:30, C-113 <<back to our usual location
As always, free pizza and soda.
If you haven’t seen it already, make sure you grab a card with the line-up for Entrepreneurship Wednesdays this Spring: we have a great series of speakers on a wide range of topics that YOU have requested!
For just $20 you can get a professional headshot made. This is a great opportunity, and spaces are limited! Sign up on the ECM door today!
ARTICLES OF THE WEEK:
• What if the culture industry shut down for a day? A thoughtful blog post in response to the shutdown-for-a-day of many websites in protest of proposed anti-piracy legislation before Congress.http://www.guardian.co.uk/music/musicblog/2012/jan/19/behind-music-anti-piracy-legislation
• A new copyright ruling from the Supreme Court: perhaps more far-reaching and immediately impactful than the dust-up over anti-piracy legislation: http://www.nytimes.com/2012/01/19/business/public-domain-works-can-be-copyrighted-anew-justices-rule.html?_r=2
• The Opera House Effect: a new study reveals a direct correlation between artistic centers and economic prosperity. http://www.theatlanticcities.com/arts-and-lifestyle/2011/11/opera-house-effect/586/
ALUMNI ENTREPRENEURIAL SUCCESS STORY: Claire Mallory, collaborative pianist
When Claire Mallory (MM in Collaborative Piano) took the graduate “Topics in Arts Entrepreneurship” course, she had an idea…but no clarity as to its worth. With the tools of market research and feasibility she acquired through the course, she determined that her idea could become reality: she now supports herself as a full-time collaborative pianist in the Madison, Wisconsin area. Wondering how to make YOUR idea a reality? The ECM has the tools you need!
Many thanks to Margaret Romero for assembling alumni success stories! Got a success story of your own? Share it with us!
One of the things entrepreneurs talk about a lot is how to find opportunities. It’s generally agreed that there are two ways to go about that: you can research an existing market (“coffee shops”), identify unmet needs within that market (“there are 45,000 people in this community and not a single coffee shop”), and formulate a way to meet that need (“open up a cool coffee shop in a location convenient to those 45,000 people”). The other way involves something a little different. It’s more about vision, it can appear riskier because it has more unknowns in it, but it can also unlock far greater success. In this second approach, the entrepreneur has a vision for something that simply hasn’t existed before – but which will create a new market for that thing because some greater, previously unarticulated, need exists. The best example we have of that today is the iPhone: there was no significant market for smart phones prior to its existence, but Steve Jobs and the folks at Apple recognized that people were going to want to access the content of the world wide web when they were away from their computers. And suddenly, an entire new market was born. This kind of entrepreneurial activity is called “effectuation.”
Another example comes from this past weekend, when many of us were at the CMEA conference down in Colorado Springs. In addition to being a stunning resort, did you realize that The Broadmoor is also a great example of entrepreneurial effectuation? There was no market for luxury tourism in Colorado when The Broadmoor was built in 1918. But its Founder, a guy named Spencer Penrose, believed that if he built a grand hotel near the base of Pike’s Peak that he could attract wealthy patrons from both coasts. Because what he created was of the highest quality and unique in the mountain West, he succeeded. But there were probably more than a few who thought he was nuts for trying such a thing, particularly on such a grand scale!
What is the lesson from this story for us as artists? Let’s say you’re a violinist wondering what entrepreneurial opportunities await you. You can investigate existing markets in your chosen community – What’s the freelance scene like? Is there a need for private teachers? – or you can consider using your creativity to create something completely new like the guys who founded (Le) Poisson Rouge in New York (a new kind of performing club) or our friends with Time For Three, who created a unique concert experience borne out of their musical passions. See, entrepreneurship isn’t just about making a living; it’s really about maximizing your creative abilities to sustain both your pocketbook and your art.
The Video of the Week!
The Entrepreneurship Center for Music • Jeffrey Nytch, DMA, Director
Email: firstname.lastname@example.org • Office Hours: T/Th: 9-11 a.m. W: 2-4 p.m. – or by appointment
Entrepreneurship Wednesdays: 5-6:30 p.m., C-113 • Follow us on Facebook
ROAD OF CREATIVITY announces its first Summer Retreat on becoming a musician entrepreneur June 3-9. The retreat is a five-day immersion into the fundamentals of music entrepreneurship. Participants will engage in innovative training sessions with groups such as Alarm Will Sound, and will expose skills and attitudes imperative for success in today’s music world. For more info, visit: http://roadofcreativity.com/
LONGMONT YOUTH SYMPHONY seeks candidates for a part-time Administrator to help us sustain and grow our organization. The Administrator reports to the LYS Board of Directors and works closely with the board and volunteers. Responsibilities include organizing and participating in all aspects of the LYS operations, managing LYS resources, coordinating and communicating with key stakeholders (students, parents, volunteers and music directors). The Administrator serves as the main contact for the LYS and as the “go-to” person for LYS parents. To apply, please e-mail cover letter, resume and references to: email@example.com
BRAVO! VAIL VALLEY MUSIC FESTIVAL is seeking Summer Interns in Marketing, Production, Development and Education. Please provide a cover letter and resume via email to firstname.lastname@example.org. Deadline is Feb. 27.
INTERNSHIPS AVAILABLE FOR THE SPRING SEMESTER & SUMMER: We have a wide range of internship opportunities that can be great learning experiences and valuable additions to your resume. Internships can be done for academic or not, and the choice is pretty much up to you. Stop by the ECM Office for more information!
LOOKING FOR AN ACADEMIC JOB? In addition to The Chronicle for Higher Education, which you should be checking regularly, and the College Music Society, which you should join, another potential source for listings of academic jobs is this site: http://www.academickeys.com/
ARTS ENTERPRISE, the national student-led arts entrepreneurship organization, is excited to announce our next Arts Enterprise Summit: The Creative Economy and You will be held March 23-25, 2012 at the Drucker School of Business at Claremont Graduate University. For more info, check out: http://artsenterprise.com/
C4C GIGS AVAILABLE! The C4C is continuing their special “Food Weeks” that feature different cuisines from around the world. They’re interested in having CU musicians play for the dinner hour on selected nights, in return for a modest honorarium and free dinner for all involved. A fun and tasty opportunity to perform in a relaxed setting, for solo performers up to a group of 4 players. World music performers and works featuring Latin, Asian, or Middle Eastern influence encouraged! Contact CU GIGS Coordinator Nathan Hall for more information:email@example.com.