Music of South Asia: Indian popular music
Integration
of movie and pop music industries
About 750 movies released per year; nearly all of
them are musicals.
100 million people per week attend movie houses.
Film music accounts for over 80% of all record sales.
Factory
system of production
Assembly line of directors, actors, composers and
singers.
Musicals employ a wide variety of music (Indian,
Western pop, Latin, etc.)
Playback singers:
off-camera talent who sing
songs to be lip-synced by on-screen stars
Changes
in India due to movie musicals
Replacing traditional forms of theater throughout
India.
Depicting the dream of city life and promoting urban
migration.
Legitimizing women’s roles in entertainment.
CD
Example 21. Indian Film Music – Prema Rudaayade (“Loving Hearts”)