Phil Fernbach is an assistant professor of marketing in the Leeds School of Business. He holds a Ph.D. from Brown University in cognitive science and a B.A. from Williams College where he studied philosophy. His research interests span many areas of consumer behavior including causal reasoning, probability judgment, financial decision-making, and moral judgment. His research has been published in outlets such as the Journal of Experimental Psychology: General, Psychological Science, the Journal of Consumer Research, and Cognition, and has been profiled in media outlets like ABC News, the Wall Street Journal and the Boston Globe. Prior to pursuing his Ph.D., Dr. Fernbach worked with consumer goods companies as a strategy consultant for two boutique firms in Boston.