Leeds School of Business

University of Colorado Boulder

Bart de Langhe

de Langhe
Assistant Professor • Marketing

Biography

Bart de Langhe is an assistant professor of marketing at the Leeds School of Business, University of Colorado-Boulder. After obtaining a BA and MA in psychology from the Catholic University of Leuven (Belgium), he obtained a Ph.D. in marketing from Erasmus University (Netherlands). In 2009, he was a visiting scholar at the University of Chicago. His research examines the role of learning, memory, and cognition for consumer and managerial decision making. His work has been published in Journal of Consumer Research, Journal of Marketing Research, Management Science, and Organizational Behavior and Human Decision Processes. Professor de Langhe teaches consumer and organizational buying behavior in the undergraduate program, and customer analytics in the Master's program.

Publications

de Langhe, Bart, Philip M. Fernbach, and Donald R. Lichtenstein (2016), “Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings,” Journal of Consumer Research, forthcomingRead Publication

de Langhe, Bart and Stefano Puntoni (2016), “Productivity Metrics and Consumers’ Misunderstanding of Time Savings,” Journal of Marketing Research, forthcomingRead Publication

de Langhe, Bart and Stefano Puntoni (2015), “Bang for the Buck: Gain-loss Ratio as a Driver of Judgment and Choice,” Management Science, 61, 1137-1163Read Publication

de Langhe, Bart, Stijn M.J. van Osselaer, Stefano Puntoni, and Ann L. McGill (2014), “Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences,” Journal of Consumer Research, 41, 978-994. Read Publication

de Langhe, Bart, Stijn M.J. van Osselaer, and Berend Wierenga (2011), “The Effects of Process and Outcome Accountability on Judgment Process and Performance,” Organizational Behavior and Human Decision Processes, 115, 238-252. Read Publication

de Langhe, Bart, Stefano Puntoni, Daniel Fernandes, and Stijn M.J. van Osselaer (2011), “The Anchor Contraction Effect in International Marketing Research,” Journal of Marketing Research, 48, 366-380. Read Publication

Puntoni, Stefano, Bart de Langhe, and Stijn M.J. van Osselaer (2009), “Bilingualism and the Emotional Intensity of Advertising Language,” Journal of Consumer Research, 35, 1012-1025. Read Publication

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