Leeds School of Business

University of Colorado Boulder

The Business of Sports

CU Business of Sports Certificate in the Leeds School of BusinessThe Business of Sports Certificate is a two-month, intensive certificate program offered by the Leeds School of Business. The program is a 6-credit “boot camp” for students and recent graduates who are seriously interested in pursuing careers in the sports and recreation industry.

Business of Sports 2016 will be held from June 6 to July 22, 2016. The program is Monday-Friday, 9am-12pm and 1pm-4pm.

Students will spend half of the day learning about what it is like to work in various divisions of the sports business world. Industry practitioners walk students through day-to-day operations of these departments and explain what it takes to get into these positions. The following divisions will be examined and integrated with industry-specific topics and industry guest speakers:

  • Diversity & Inclusion
  • Economics of Sports
  • Sports Law
  • Sports Facility and Event Management
  • Sports Marketing and Sales
  • Sport Analytics
  • Ticket Sales

During the other half of the day, students will conduct extensive research on a project developed by one of our contributing partners:

Current and Previous Contributing Partners

  • Charlotte Hornets
  • Colorado Avalanche
  • Colorado Rapids
  • CU Athletics
  • Denver Broncos
  • Denver Nuggets
  • Denver Outlaws
  • Kroenke Sports Enterprises
  • SportsLabs
  • USA Rugby
  • Vail Resorts Management
  • Verizon Wireless

Throughout the program, students will have numerous networking opportunities. They will meet professionals from different avenues of sports through career days and site visits.Business of Sports partner logos


Office: Koelbel S210M

To schedule an appointment with Jessica to learn more about the program, visit leeds.ly/careeradv.

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