The Federal Communications Commission adopted new rules that will change the way we communicate in a wireless world. The FCC changed its rules as part of an upcoming auction of valuable UHF spectrum once used for analogue television broadcasting. Wireless service providers who bid on the spectrum must now agree to "unlock" their services so that consumers can pick any smart phone or other wireless device and load any software on it. Consumers currently are limited to what the wireless carrier wants them to use. In a new PODCAST, Professor Phil Weiser discusses why this spectrum is so valuable and the impact the new wireless rules will have on the industry.