The advertising major prepares students for careers with advertisers, in ad agencies and in the media. The program was ranked among the top 10 in the country by the International Clio Awards. The curriculum includes courses in advertising principles, copy writing and layout, media, campaigns and consumer behavior. The major offers in-depth preparation for a career creating ads through a variety of electives focusing on the development of print concepts, art direction and portfolio development. Recently students have interned at major ad agencies including DDB; BBDO; J. Walter Thompson; Saatchi and Saatchi; Goodby, Silverstein and Partners; Foote, Cone and Belding; TBWA Chiat Day; Ogilvy and Mather, and Young and Rubicam. Students in the creative track have taken home top awards three years in a row in the One Show competition, the premier national creative competition for students and for young professionals sponsored by New York City's The One Club.

Course Requirements for Advertising Majors
A total of 120 credit hours with a minimum of 28 hours in journalism and 80 nonjournalism hours are required for graduation. Sixty-five of the 80 nonjournalism hours must be in arts and sciences course work. Forty of the 120 credit hours must be upper-division. Within the 80 credit hours of nonjournalism course work, 12 credit hours must be upper-division hours concentrated in a single area of study or a certified minor. The last 30 hours toward the degree must be taken after admission to the school.

Read the undergraduate application requirements.

New course requirements for students admitted for fall 2006 and after.
If you are a senior you must consult your academic adviser before registration.

Journalism Course Descriptions
Journalism Core Requirements (12 hours)
JOUR 1001 Contemporary Mass Media (Restricted to prejournalism students)
JOUR 2403 Principles of Advertising (or JOUR 1002)

After admission to SJMC
Journalism conceptual course
JOUR 4651 Mass Communication Law

Advertising Course Descriptions
Advertising Requirements (16 hours)
JOUR 3403 Branding and Positioning (JOUR 2403 prerequisite)
JOUR 3453 Intro to Creative Concepts (JOUR 2403 prerequisite)
JOUR 3463 Advertising Media (JOUR 3403 and 3453 prerequisites)
      OR JOUR 3503 Intermediate Creative (by application and JOUR 3403 and 3453 prerequisites)
JOUR 4403 Campaigns (Either JOUR 3463 or JOUR 3503 prerequisites)
JOUR 4931 Internship (JOUR 3403 or JOUR 3453 prerequisite)

Journalism Electives (a maximum of 12 hours)

Creative Track Electives
JOUR 4513 Art Direction (by application and with JOUR 3503)
JOUR 4503 Advanced Creative (by application and JOUR 3503 and JOUR 4513)
JOUR 4523 Portfolio (by application and JOUR 4503)

Strategy Track Electives
JOUR 4543 Strategic Brand Management (JOUR 3463 prerequisite)
JOUR 4533 Consumer Insights (JOUR 3403 & JOUR 3453 prerequisites)

Electives Relevant to Creative and Strategic Track
JOUR 4453 Advertising and Society
JOUR 4873 Special Topics (May be controlled enrollment)

Additional Requirements for Advertising (10 hours)
ECON 1000 Introduction to Economics
OR ECON 2010 Principles of Microeconomics
BCOR 2400 Fundamentals of Marketing (ECON 1000 or ECON 2010 prerequisites)
MKTG 3250 Buyer Behavior (BCOR 2400 prerequisite)

Degree requirements are subject to change.

Where recent graduates are working. A partial list of job titles and companies of recent graduates.