Note: this site will be moving soon.
elcome
to the Media, Culture and Meaning site at the University of Denver.
This site is a research arm of the Estlow
International Center for Journalism and New Media and is managed
by Lynn Schofield
Clark, Ph.D.. The site aims to help those who are interested
in exploring the role of the contemporary media - both electronic
and information and communication technologies - in the lives
of U.S. teens and their families. Here, resources are available
for the study of media in the storytelling and meaning-making practices
that take place in peoples’ everyday
lives.
In order to understand a culture, it's important to explore
what its people value, and how they express those values through
their actions in both public and in private realms. For more than
ten years, Clark and her colleagues have been asking people
in the U.S. what they value and what they aspire to in their relationships,
their jobs, and in their free time, and we’ve
heard some of the same things over and over: a healthy family,
a strong faith tradition, a rewarding job, freedom.
Often, however, when
people are asked about how their actions and choices in public life
relate to what is deeply meaningful to them, they are at a loss
for words. In part, this is because in the U.S. we tend to be individualistic,
as Robert Bellah and his colleagues have famously argued, and therefore
it’s easier for us to think about our personal motivations
than our obligations to the larger society. But this inability to
explain our actions also comes about because we are less motivated
by rationality than we might like to believe.
In the research and teaching that we do, we emphasize that people
often choose to do things less because of the perceived ends they
are trying to achieve, and more out of an often-unconscious, taken-for-granted
understanding of how things should be done.
Obviously, people don’t
always act logically. We do what we do mostly as a result of what
we’ve learned in our observations of the people we care about,
and then we share stories with one another that reinforce our shared
values. In our view, then, culture is the store of public symbols
and stories that flesh out and reinforce these taken-for-granted
understandings of how things should be done. It is in the stories
and myths, the sounds and images of a culture, then, that people
are able to make sense of their lives, and to ascribe meaning to
their actions.
Because the entertainment and news media are important sources
of public storytelling, they figure prominently in the stories we
tell each other about who we are and what we value. Certainly, there
are huge industries involved in the decision-making processes of
which stories get to be told, and how, in the mass media. Yet what
becomes popular tells us about not only the values of those industries,
but about what resonates among people themselves.
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Stories in popular
communication, therefore, can tell us something about the shared
beliefs and values that people hold. They offer scripts for action
and reinforcement for choices made. They reassure us that the
world is as we imagine it to be. As Iver B. Neumann has said, “There
is considerable value in demonstrating how specific representations
contribute to maintaining worlds as they are.” In our research
and teaching, we are therefore interested in talking to young
people and their famlies about their media preferences, and
in making connections between these preferences and public life,
so that we all might be better able to address the inequities
and problems of today’s
world in ways that are meaningful and fair for all.
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Additional Contact Information:
Dr. Lynn Schofield Clark
Director, Estlow International Center for Journalism and New Media
Assistant Professor
School of Communication
University of Denver
2490 S. Gaylord St.
Denver, CO 80208
(303) 871-4949
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