Assistant Professor Maura Troester Nuñez
Armory 1B39
School of Journalism and Mass Communication
University of Colorado at Boulder
1511 University Ave.
478 UCB
Boulder, CO 80309
Maura.Troester@Colorado.edu
303-492-2373 phone
303-492-0969 fax

Assistant Professor Maura Troester Nuñez teaches strategy courses in the advertising sequence and graduate course on culture and consumption.  She received her BA from the University of Michigan’s Residential College, and her PhD from the University of Wisconsin’s School of Business, which has given her a well-rounded education in business and the liberal arts. Her research combines these fields and seeks to understand the cultural, social and economic dynamics of environmental communication.  Her dissertation won the Association for Consumer Research-Sheth Foundation Dissertation Award for its exploration of social conflicts that surround the marketing of undesirable products. She is currently working on a book, “Whose Green? Discourse and Power in the US Green Market,” that explores what happens to environmental ideas when they become strategic tools in the marketplace. Other current research focuses on the power of religious narratives to change how people view their relationship with nature, how institutionalized discourses limit the strategic opportunities open to environmental activists, and how the United States. conceptualizations of progress shape the regulation of genetically modified foods. A former freelance writer, she has covered the performing arts for the Chicago Reader and Dance Magazine and has written more than 100 histories of companies and consumer brands for Gale Research.