Associate Professor Tom Duncan
Armory 113C
School of Journalism and Mass Communication
University of Colorado at Boulder
1511 University Ave.
478 UCB
Boulder, CO 80309
Thomas.Duncan@Colorado.edu
303-492-0969 fax

Associate Professor Tom Duncan founded and directed CU's Integrated Marketing Communications master's program.  Duncan has 15 years of experience on both the agency and client side of marketing communication, starting at Leo Burnett advertising agency as a research analyst and account executive. On the client side he was director of marketing service at Peter Eckrich and Sons and director of marketing at Jeno's Frozen Foods. He has conducted numerous seminars and workshops on marketing communications in Asia, Europe, Africa and throughout North America. He is author/co-author of four books, How To Create and Deliver Winning Advertising Presentations, Marketing (a principles of marketing textbook) and Driving Brand Value. His most current book is IMC:Using Advertising and Promotion to Build Brands. He is a member of IBM's PC Marketing Advisory Board and has consulted with such companies as IBM, Husqvarna, Jones Cable, Dentsu Advertising Agency and M and M Mars. He is currently chair of the American Marketing Association's Marketing Communication division. His bachelor's and master's degrees in advertising are from Northwestern University. He earned his PhD at the University of Iowa in 1968.