MKTG 3250. Buyer Behavior

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Covers both consumer buying behavior and organizational buying behavior . Consumer behavior topics include needs and motives, personality, perception, learning, attitudes, cultural sensitivity, and contributions of behavioral sciences that lead to understanding consumer decision making and behavior. Explores differences between business and consumer markets, business buying motives, the organizational buying center and roles, and the organizational buying process. Prereq., BCOR 2050 and junior standing. For non-marketing majors.

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