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last updated: 2/27/03

MIDTERM, 3/12/03:


Here are the eight possible midterm questions, along with help as to the resources that we believe will be most helpful in addressing them. You are certainly not limited to the resources mentioned; nor are you required to use all of those mentioned. You may construct the answer to your questions in any way you see fit.


1. You are 20 years old at the turn of the twentieth century (choose a racial/ethnic and geographic background; this does not have to correspond to your own). Describe where and how you might spend most of your time, how you would interact with at least one group of young people whose backgrounds differed from yours, and how you would learn of the global and local events that might impact your daily living, noting what some of those events might be. What media do you imagine would be available to you, and for what purposes? What restrictions would be placed on your ability to consume this media? What do you think are some of the positive and negative attributes of being 20 at that point in history? How would you characterize yourself in relation to concepts of the public, mass, citizenship, and audience?

Lectures/Recitations:
1/15, 1/17, 1/22, 1/27, 1/29, 2/3
Readings:
Croteau and Hoynes Ch. 1, Media, Markets and the Public Sphere
Habermas on the public sphere
C.Wright Mills on the Power Elite
Plessy v. Ferguson
Streitmatter Ch. 8, Propelling Black Americans into the Promised Land

2. You are an employee of a newly-established advertising agency, and the year is 1934. Profits are tumbling for almost all of your clients, who are concerned about the effects the New Deal and other recent and proposed legislation will have on the business environment. You have been asked to write a proposal for the American Tobacco Company, producer of Luckies cigarettes. Your client thinks they would like to appeal to teenage girls. In your proposal, suggest some media outlets that your client might want to consider, using any evidence about audiences, tastes, etc. that you can gather. Address issues of relevant legislation in an upbeat manner, and consider possible appeal strategies for the product for teen girls. Describe why you think this appeal would or would not work, anticipating some of the benefits and problems with this proposal among different audiences and publics, considering how others will view your agency as a result (remember, it's 1935, and there are things that research won't demonstrate for another 15 years).

Lectures/Recitations:
1/22, 1/27, 1/29, 1/31, 2/3
Readings:
Butsch Ch. 10, Celluloid Stage: Nickelodeon Audiences
Butsch Ch. 11, Storefronts to Theaters: Seeking the Middle Class
Your assignment #1 on social and media reformers
Plessy v. Ferguson
Streitmatter Ch. 8, Propelling Black Americans into the Promised Land
Butsch Ch. 13, Radio Cabinets and Network Chains
Curtis, Mind’s Eye, Mind’s Truth
Your assignment #2 about advertising
Osgerby, A Caste, a Culture, a Market (a brief section on precedents to 1950s youth culture)
Croteau and Hoynes Ch. 2, The Rise and (De)Regulation of the Media Industry

3. Trace the ideal of journalistic objectivity from the end of the 19th century to the present - in particular, the situation of impending war and increased military presence in Iraq. Do you believe that journalistic objectivity is an ideal to which journalists should aspire today? If so, describe how your ideal can be put into practice, and how it relates to various practices of objectivity throughout history, considering the issue of wartime journalism in particular. If not, defend your proposed alternative by relying on historical examples. In either case, pay particular attention to how your approach might contribute to ideals of democracy and/or other ideals you embrace. Use historical examples to bolster your argument.

Lecture/Recitations:
1/15, 1/22, 1/27, 2/10, 2/12, 2/24, 2/28, 3/3, 3/5
Readings:
Croteau and Hoynes Ch. 1, Market Model of Media
Bernhard, Market Failure: Business, the State, and Information
Kozol, Gazing at Race in the Pages of LIFE
Streitmatter, Ch. 11, Sex, Drugs, and Social Justice
Robinson, Mass Media and the U.S. Presidency
Croteau and Hoynes Ch. 2, The Rise and (De) Regulation of the Media Industry

4. You an executive in the CBS radio industry in the year 1947. You have been asked to write a report for the network, offering insights into their current debate regarding whether or not to begin a national news program for television. Assuming that you have worked in the industry since the early 1930s, describe why you favor or disapprove of such a venture by describing developments both inside the radio industry and in parallel industries (magazines, FSA photography). Include in your report such matters as your plans for content (including both technical and narrative aspects): consider what's available now on radio that might translate well into a tv network news program, and what evidence you have that such programming will appeal to the large and diverse national television audience (include reflections on how audiences developed for radio). Suggest why you have reason to believe that advertising on television could be lucrative, given what you have learned about audiences and the advertising industry in your radio career.

Lectures/Recitations:
1/29, 2/5, 2/7, 2/10, 2/12, 2/14, 2/17, 2/21
Readings:
Butsch Ch. 13, Radio Cabinets and Network Chains
Curtis, Mind’s Eye, Mind’s Truth
Your assignment #2 about advertising
Osgerby, A Caste, a Culture, a Market
Bernhard, Market Failure: Business, the State, and Information
Marling, Autoeroticism
Croteau and Hoynes Ch. 2, The Rise and (De) Regulation of the Media Industry

5. The youth counterculture movements of the 1960s have deep roots in the decades that preceded them. Describe how three factors leading up to the 1960s provided a unique context for the development of social change that unfolded in that decade (one of the three factors needs to be the civil rights movement). How did the media - both mass and alternative - play a role in stimulating various youth efforts of the 1960s? If you had been 20 in 1968, where would you have put your efforts in the media, and why?

Lectures/Recitations:
1/13, 1/15, 1/22, 1/27, 1/29, 2/3, 2/12, 2/14, 2/17, 2/21, 2/24
Readings:
Buckingham, Ch. 1, Turning off the News?
Butsch Ch. 10, Celluloid Stage
Butsch Ch. 11, Storefronts to Theaters
Plessy v. Ferguson
Streitmatter Ch. 8, Propelling Black Americans into the Promised Land
Osgerby, A Caste, a Culture, a Market
Kozol, Gazing at Race in the Pages of LIFE
Streitmatter Ch. 11, Sex, Drugs, and Social Justice
Streitmatter Ch. 12, Standing Tall and Tough Against Racial Oppression

6. In the twentieth century, visual imagery has played an important role in constructing social understandings. Trace 20th century developments in photography, photojournalism, advertising, television, and film that have played an important role in how media professionals employ visuals today. Choose and describe two images (still or moving) that stand out in your mind that were presented to you in the class and that you believe may have played a particularly important role in shaping young peoples' understandings of themselves and their actions. Considering the historical import of certain images in history, how might media professionals employ visuals in an effort to contribute to the country's evolving sense of democracy and/or its needed self-examination of the ways in which it falls short of its ideals?

Lectures/Recitations:
1/27, 1/29, 2/7, 2/10, 2/12, 2/14, 2/17, 2/21, 2/24, 2/26, 3/3
Readings:
Curtis, Mind’s Eye, Mind’s Truth
Kozol, Gazing at Race in the Pages of LIFE
Marling, Autoeroticism
Osgerby, A Caste, a Culture, a Market
Streitmatter chapters 11 – 14 (possibly, depending on images selected)
Robinson, Mass Media and the U.S. Presidency
Croteau and Hoynes Ch. 2, The Rise and (De) Regulation of the Media Industry

7. You are a young political reporter for a television network, and the year is 1988. You’ve been asked to file a special hour-long report on the upcoming election, designed to get the attention of what your editor has referred to as the “MTV Generation.” You’ve been asked to provide an historical focus on youth and politics from the 1960s, 1970s, and 1980s, ending with attention to something somewhat current that is likely to be used in promos to get the target audience’s attention. Due to limited funds, you may only use existing interviews and visuals in your coverage of the Bush and Dukakis tickets. Describe what you might elect to focus on in your report, what you might be leery or at least cautious about using/presenting, and why.

Lecture/Recitations:
2/14, 2/19, 2/24, 2/26, 2/27, 3/3
Readings:Buckingham, Ch. 1, Turning off the News?
Streitmatter Ch. 8, Propelling Black Americans into the Promised Land
Osgerby, A Caste, a Culture, a Market
Kozol, Gazing at Race in the Pages of LIFE
Streitmatter Ch. 11, Sex, Drugs, and Social Justice
Streitmatter Ch. 12, Standing Tall and Tough Against Racial Oppression
Streitmatter Ch. 13, Gay and Lesbians
Streitmatter Ch. 13, Women's Liberation
Watergate case study
Robinson, Mass Media and the U.S. Presidency

8. You have been invited to be a guest on Larry King in a debate about the role of alternative journalism in society. You can either choose to be a guest that: (a) believes that you must be in mainstream journalism in order to speak to the public and thus contribute effectively to democratic ideals, and sees advocacy journalism as merely "preaching to the choir," or (b) believes that dissenting journalism allows for the expression of ideas that in turn can contribute toward progressive and positive change in society. Prepare for your debate by gathering specific examples that support your position, and argue your case in this essay.

Lecture/Recitations:
2/10, 2/12, 2/24, 2/26, 3/5
Readings:
Streitmatter Ch. 12, Standing Tall and Tough Against Racial Oppression Streitmatter Ch. 11, Sex, Drugs, and Social Justice
Streitmatter Ch. 13, Creating an Agenda for Gay and Lesbian Rights
Streitmatter Ch. 14, Liberating the American Woman
Southeast Asia
Reports from Eric Freedman
Croteau and Hoynes Ch. 2, The Rise and (De) Regulation of the Media Industry

 

 

 

 

 

 

 

 

 

 

   
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