lecture 40903

Lecture Notes, 4/9/03:

How the Media Business Influences Society

Reading: Croteau and Hoynes ch. 6

Captive audiences:

1. Saturation

2. Blurring advertising and content

3. Sneak attack ads

4. Product placement

The Politics of Content:

1. Antidrug

2. Pro-military

Case Study: LA Times Cover Photos, 4/1/03

Web page link to LA Times explanation

Poytner case study story about it

Debates about it and Peter Arnett's firing in Online News, the Poytner Institute's forum for professional photojournalists, rewritten for NewsTrolls.com

Photojournalism professors weigh in: Members of the Visual Communication division of the Association for Education in Journalism and Mass Communication

Information Clearing House (News you won't find on CNN)

Related stories and sites about war coverage

Why?

1. Focus on the dramatic

2. Focus on the negative

3. Event-oriented

4. Personalities, not policies

5. Fragmented and episodic

6. "Insider" politics and economics

7. Politics (including war) as "game" - highlighting strategy and tactics over issues

Political Influence of Media Corporations:

The Big Story That's Not Being Told Right Now

FCC proposed relaxation of standards of media ownership

Web page link to Bill Moyers' Now report


		last updated: 4/6/03 Lecture Notes, 4/9/03: How the Media Business Influences Society Reading: Croteau and Hoynes ch. 6 Captive audiences: 1. Saturation 2. Blurring advertising and content 3. Sneak attack ads 4. Product placement The Politics of Content: 1. Antidrug 2. Pro-military *Case Study: LA Times* Cover Photos, 4/1/03 Web page link to LA Times explanation Poytner case study story about it Debates about it and Peter Arnett's firing in Online News, the Poytner Institute's forum for professional photojournalists, rewritten for NewsTrolls.com Photojournalism professors weigh in: Members of the Visual Communication division of the Association for Education in Journalism and Mass Communication Information Clearing House (News you won't find on CNN) Related stories and sites about war coverage Why? 1. Focus on the dramatic 2. Focus on the negative 3. Event-oriented 4. Personalities, not policies 5. Fragmented and episodic 6. "Insider" politics and economics 7. Politics (including war) as "game" - highlighting strategy and tactics over issues Political Influence of Media Corporations: The Big Story That's Not Being Told Right Now FCC proposed relaxation of standards of media ownership Web page link to Bill Moyers' Now report**