Professor Sandra Moriarty


Professor Sandra Moriarty was on leave during fall and spring semesters. In March she participated in a symposium on the future of integrated marketing communications sponsored by the Daniels College of Business at the University of Denver. The group produced a document called, “A White Paper on the Status, Scope and Future of IMC.”

In June she was a member of a panel speaking on the future of visual communication at the annual Visual Communication Conference in Sandpoint, Idaho.

Moriarty spent the fall semester in London, where she worked on a book on branding theory and research with a colleague from the Netherlands. She also did research in the British Library on marketing and advertising planning and conducted interviews with British account planners about their advertising, and marketing communication campaigns that were winners in the Account Planning Group (APG) award program.

During October she visited Croatia with her husband, Associate Professor Tom Duncan, where she consulted with the management of the Terme Olimia Spa in Podcetrek about the spa's branding program.

Moriarty and Duncan also met with the IMC faculty at the University of Ljubljana about curriculum issues and spoke on IMC to a large group of its faculty and students as well as professionals from the local advertising community. From Ljubljana, Moriarty and Duncan traveled to Opatija, Slovenia, where they were keynote speakers at the annual meeting of the Slovenia Advertising Association. Moriarty's speech was on the creative communication of brand meaning.