Associate Professor Tom Duncan


Associate Professor Tom Duncan spent the fall semester in London and taught “Mass Communication and Society” in the Ball State London Center program.

While he was in Europe, he traveled with his wife, Professor Sandra Moriarty, to Croatia and Slovenia, where he gave presentations to advertising professionals, faculty and students.

Duncan also finished the second edition of his book, “Principles of Advertising and IMC,” which was published in January.

He worked with Frank Mulhern, the director of the Integrated Marketing Communications program at Northwestern, to edit a white paper titled “The Status, Scope, and Future of IMC.” This piece came out of an IMC symposium that was held at the University of Denver's Daniels College of Business, where Duncan is in charge of the MBA-IMC program.