Professor Sandra Moriarty

Professor Sandra Moriarty taught Visual Communication and IMC Professional Projects, and she served as interim director of the School's Integrated Marketing Communications program.

She participated in a two-week series of seminars in India, Sri Lanka and Nepal in late December and the first two weeks of January. She was part of a U.S. State Department team that brought together officials of nongovernmental organizations and working journalists to learn more about each others' work. The two-day seminars included sessions on the basics of news and public information, as well as interactive sessions on "A Day in the Life," "Getting Story Ideas" and a hands-on exercise in "Writing News Stories and Press Releases" based on a news conference. The sessions were held in Pune and Kolkata (Calcutta), India; Colombo, Sri Lanka; and Katmandu, Nepal. Moriarty and Associate Professor Thomas Duncan were invited to participate in a think-tank on brand architecture the last week of October. It was sponsored by the Foundation for Scientific Research on Commercial Communication, or SWOCC, which is affiliated with the faculty of marketing communication at the University of Amsterdam, Netherlands. The two-day meeting in Amsterdam was the culmination of a three-month online forum that engaged participants in an international discussion of brand portfolio management. While in Amsterdam, Duncan and Moriarty addressed a meeting of the local Dutch practitioner sponsors of SWOCC, which includes marketing and advertising managers and market researchers. Duncan spoke on "Strategic Multi-Tier Branding," and Moriarty spoke on "The Visual Communication Dimension of Branding." Both also made presentations to a marketing communications graduate class at the University of Amsterdam.

In April 2002, Moriarty was a keynote speaker at the Analytic Approaches to Visual Communication international symposium at Ege University in Izmir, Turkey. Her address was titled "On Semiotics as a Foundation Theory for Visual Communication." Moriarty's participation was funded through a grant from the U.S. State Department.