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B.J. Hoeptner Evans (’90), USA Triathlon communications and media relations director, told students at a March panel on sports careers to “pretend you’re fearless” even if you are not. Evans, the first female sports editor of the Campus Press, said she worked in newspaper sports departments for several years before taking a pay cut to jump to a new career in sports PR. She said she successfully handled a crush of reporters at the 2000 Olympic Games in Sydney when the triathlon event made its Olympic debut. The panel, “Getting to the Big Time in Sports Reporting,” was moderated by Doug Looney (’63), former senior writer for Sports Illustrated. Looney asked the panelists to give students advice on how to succeed in the highly competitive environment of sports reporting. Rich Clarkson, a former senior assistant editor and director of photography for the National Geographic Society and a contract photographer for a number of years at Sports Illustrated, said he looks for “sharpness.” Being sharp, being able to make things happen and being alert to what is going on around you can even make up for talent, Clarkson said. He said he has hired and supervised hundreds of photographers covering several Olympic Games and other sporting events. John Meyer, Denver Post ski and Olympics beat writer, said passion is one key to success. He said it’s easier to work hard when you love the job. Sports reporters and editors work weekends, late nights and long hours, the panelists said. Vicky Michaelis, lead Olympic writer for USA Today, told students, “You need to get out there and do it because a degree can only get you so far.” Get as much experience while still in school as you can, she said. “If you can speak well, then you stand out,” said Mike Moran, managing director of media and public relations for the U.S. Olympic Committee. He urged the students to take a public speaking class or hire a speech coach.
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Journalism
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