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A
familiar face in the School's advertising classes got even more
familiar this year when Adjunct Instructor Richard Goode-Allen
agreed to take on a full-time one-year appointment.
Goode-Allen teaches courses in Copy and Layout Advertising Campaigns
and Advertising and Society. He also sits on graduate committees.
Goode-Allen worked on Madison Avenue for eight years as a copy
writer before leaving to teach high school. In 1992, after teaching
at a high school for two years in New York City, he moved to Boulder
for a change of scenery and to be closer to family.
"What I hope to bring to the school is a focus on the moral and
ethical responsibilities and the potential of marketing and marketers,"
he said.
He has a bachelor's degree in history and a master's degree in
education, both from Columbia University.
Dennis
DuBe' ('71) brings extensive experience as a publisher and editor
of print media to the School. DuBe helped Associate Professor Bruce
Henderson create the Electronic Journalism course for the School
in 1994 and continues to teach it.
This year he took on additional responsibilities at the New Media
Center, where he coordinates development of the School's online
capabilities.
DuBe' was publisher of the Colorado Daily, Audience Magazine and
the Boulder Courier; managing editor of Boulder Magazine; Straight
Creek Journal and Communications-Engineering Digest and associate
editor of CableVision Magazine, Media Business News and MSO Magazine.
He also directed Apple Computer's Electronic Media Lab in Boulder.
DuBe' was instrumental in securing the broadcast license for Boulder's
KGNU-FM
Martha
Larson has more than ambitious advertising students keeping
her on her toes this year.
"To help keep myself humble -- and because it's fun --I'm taking
an undergraduate ballet class."
Larson teaches undergraduate Advertising Research and Campaigns
courses and graduate Interactive Marketing Communication. She
has a one-year teaching appointment.
"With nearly 20 years of business experience, I feel I have a
good range of experiences to draw from. I bring a very well-rounded
background in marketing and marketing strategy," she said.
"I enjoy being in an academic environment, where we critically
examine the theory and frameworks which drive professional practice,"
she said.
Larson has a bachelor's degree from Cornell University and an
MBA from Northwestern University.
Laurie
Van Horn ('97 MA) received a one-year appointment to teach
Reporting 1 and Reporting 2. She previously taught part-time at
the School.
She has been a writer, editor and page designer at newspapers
around the country, including the Newport News, Va., Daily Press,
The Idaho Statesman and the Denver Rocky Mountain News.
Before coming to teach at CU full-time, Van Horn was the associate
director of marketing for CU and the media relations director
for CU's College of Business and Administration.
She has a bachelor's degree in journalism from the University
of Missouri-Columbia. She earned her master's degree at CU-Boulder.
Van Horn piloted a distance education class with Assistant Dean
Steve Jones.
She is also the Society of Professional Journalists chapter adviser,
and said she welcomes any ideas and participation from alumni.
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