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By Alan Kirkpatrick
Dramatic stories of journalistic stress, camaraderie
and dissension unfolded Sept. 19 as leading Front Range news professionals
gathered at CU to discuss the trials and errors they faced covering
the Columbine
High School massacre in April.
The School sponsored "Covering Columbine: Decision
Making During Crisis," a panel discussion held in conjunction
with homecoming activities.
About 150 students, alumni and faculty members attended the event,
moderated by Associate Professor Meg Moritz.
Panelists were Michelle Fulcher, deputy metro editor of The Denver
Post; John Temple, editor and vice president of the Denver Rocky
Mountain News; Scott Luxor, deputy managing editor of the Boulder
Daily Camera; Dave Kaplar, executive producer for KUSA-TV in Denver,
and Vicki Sama, CNN producer and an adjunct faculty member at
the School.
Fulcher was on duty late on the morning of April 20 when the first
police scanner messages relating to Columbine came across.
"Your first instinct when you hear something like this, quite
frankly having started as a reporter and been a police reporter
for awhile, is some degree of skepticism," she said. "A lot of
things will come over the scanner, and it sounds like Armageddon,
and it turns out to be nothing. We had a report of a shooting
a few days ago; it turned out to be a wooden pallet that fell
off a truck.
"So you send people. You prepare for the worst, but in the back
of your head you're thinking, 'Ah, we'll see how this turns out.'
It was maybe 10 minutes before it was very, very painfully obvious
that we had a huge story on our hands."
The Post sent everyone it could except for a few editors to do
rewrites, work phones, track the Internet and provide other support,
Fulcher said.
Assistant city editors and reporters were divided into teams and
assigned major aspects of the story, including victims, suspects
and the police investigation and response.
"We pretty much worked until 1 in the morning. We constantly remade
the paper," she said.
Temple said the News' entire operation changed radically on word
of what was happening at the high school.
"An event like Columbine can be a defining moment for a news organization,"
he said. "A newsroom is broken down into fiefdoms. We have a features
department, and we have a sports department. Those walls immediately
dissolve on a story like this."
He said the most difficult part of the first day's coverage was
getting photographs back from Columbine because of all the traffic
generated there by family members rushing to the scene and the
large law enforcement presence.
"The fella who finally got the film back had so many traffic tickets
that there was a cop there with him at the building," he said.
That first batch of film, however, provided more problems than
solutions.
"We decided very quickly to publish a extra edition on that day,"
Temple said. "The first pictures that came back were very, very
bloody. They were really difficult to look at, and I wouldn't
run them." The extra had to wait until less graphic images arrived.
Temple said the logistics of recreating a news hole for such a
major story went beyond the newsroom.
"We immediately had to contact advertisers and tell them that
we didn't think they would want to be in their current positions."
He said that as the stories came in, he was awed by the challenge
of covering an unprecedented tragedy.
"How are you going to make this story understandable, and how
are you going to do it in a way that is not shocking, revolting,
insensitive?" he said.
"One thing I did is assign somebody to not be involved in the
coverage and to be a voice of conscience and to be a critic inside
the newsroom. I told her, 'This is your job. Tell me I'm wrong.'
"
That person was Sue Deans ('75 MA), who was putting in her first
day at the News as assistant managing editor/Sunday. In Boulder,
Luxor said, the feeling in the newsroom was like nothing he'd
experienced.
"I've never seen the mood of a newsroom so serious. It was gradual.
It took a little bit of time. But as things sunk in everybody
started becoming very quiet, started working very hard, started
really thinking about what they were doing and really evaluating
how we were going to cover it," he said.
"We could tell the real weight of the story as reporters started
phoning back and as photographers started coming back. I've never
seen journalists with a more sober feeling about the story they
were covering. It was very hard for reporters and photographers
to completely pull themselves away and feel like they were observers.
When it hits your back yard, it hits your family and hits your
kids; you are human, and you have to deal with your human emotions
in that kind of situation."
Luxor said the Daily Camera newsroom became incredibly focused.
"People just came together. Everyone was thinking the same thing.
I think we came away from it feeling a little bit closer to each
other."
KUSA's Dave Kaplar said the first scanner reports about the shooting
were heard just 30 minutes before the station's noon newscast.
"Immediately we started rolling the live truck," he said, adding
that it took another 10 minutes to ascertain that something extremely
serious was happening at the high school.
Kaplar said KUSA producers' original plan was to break into coverage
for a few minutes at 11:45 and have the noon newscast pick up
the coverage. But as they went on the air, officials confirmed
that shots were being fired and bombs were going off inside Columbine.
KUSA stayed with the live broadcast.
At 1 p.m., soap opera programming was to begin, and a major decision
would have to be made.
"If we pre-empt a soap opera, we get hate calls. People threaten
us," Kaplar said. "But by 1 o'clock it was obvious that this was
a bigger story than any soap opera was going to be. "
So KUSA, like all other Denver television stations, couldn't go
off the air until they knew what had happened, and as it turned
out, that wouldn't be for many hours.
"We had videotape of bloody people. We had kids crying and running
around. We still didn't know for sure what it was."
Kaplar said that at about 3:15 p.m. it was clear something had
been resolved.
"We were seeing the police relaxing a little bit," he said.
For the next several hours Denver stations stayed with live coverage
as the horrible facts of the shootings trickled in. The death
toll was high, but not as high as had been reported earlier. Fifteen
people had died, including the two gunmen, but that wasn't determined
until the next day.
Like the other stations, KUSA stayed with its live coverage into
prime time.
"A lot of folks don't get home until 6:30 or 7, and there was
a lot of interest in the information," Kaplar said.
At 9 p.m., NBC's "Dateline" covered the Columbine shootings, giving
KUSA one hour to prepare for the 10 p.m. newscast. "An hour is
not a lot of time, but we had been preparing. We took some staff
in the afternoon and said, 'What we need you to do is stop working
on the live coverage (and) start working on the 10 o'clock news.'
"
Other news staff members were assigned to start preparing the
live coverage after the 10 p.m. newscast. "Basically, the programming
decision was made to stay on until it no longer made sense to
stay on. And that ended up falling at about 12:15 or 12:30," he
said. "And the next thing to do is start preparing for the 5 a.m.
show the next day, which we'd decided to start at 4 a.m."
Kaplar said that on April 20, everyone at KUSA became part of
the news operation, mostly because the station was being flooded
with phone calls, from complaints about canceled soaps to compliments
on the live coverage to requests from TV stations throughout the
nation wanting live shots.
"We hauled virtually everyone in the building, from sales to finance
to everyone in the newsroom, and sat them down and said, 'You're
answering phones.' "
Initially, KUSA had to turn down the requests from out-of-state
stations for live shots, but dozens of professionals soon arrived
from its parent company, Gannett, and from NBC to help handle
networking needs, Kaplar said.
Vicki Sama was helping her "NewsTeam Boulder" class air its weekly
live broadcast when a student came to her saying that CNN needed
to talk to her immediately.
"So I went to the master control room and I picked up the phone,
and as I'm talking to CNN's national assignment editor in Atlanta
I'm looking up at the monitor and I see Channel 9 (KUSA), and
I see a graphic flashing on the monitor, and it is a map of Littleton,
Colorado. I'm being informed in my ear that there's been a shooting
and could the students help CNN help cover the story."
She agreed quickly, although at that time she was told only that
eight students might be injured at Columbine.
Eight NewsTeam students immediately volunteered to go. "We were
right at the end of our newscast, so we were actually very well-equipped
to just rush out and get to (Columbine)," she said.
Some of the students had cellular phones, and Sama gave their
numbers to a CNN editor who in turn called students in their cars
to provide instructions and background. Sama called students'
teachers and employers to explain what was happening.
Sama said the students were among the first journalists at the
scene, and what they encountered was shocking.
"They saw a lot of students running around crying, a lot of parents
running around screaming at police trying to get information,
wondering where their loved ones were," she said. Police had set
up an area where they could interview students who had escaped
the shooting. There were far more students than interviewers,
so students started talking to reporters.
"They really felt a connection to the NewsTeam students," Sama
said. "I think it was probably because of the age; these were
people who were not far from where they were."
CNN reporter Tony Clark was on assignment near Colorado Springs
when the story broke, and he arrived at the scene at about 2:30
p.m. Sama's students brought him up to speed.
About 4 p.m. police announced that as many as 25 people inside
the school could be dead. It was the first report that anyone
had died, and Sama and her students got a raw preview of what
they were in for.
"Our hearts just dropped," she said.
It was about then that the names of the gunmen were being reported.
Two NewsTeam students obtained photos of the suspects from a Columbine
student's yearbook, allowing CNN to be one of the first news outlets
to air them. Others played key roles in CNN's broadcasts.
"They did play an instrumental part in the coverage, which was
a really nice thing to see. And then CNN asked that they stick
around, so several of the students stayed until 6:30 in the morning,"
Sama said. "There was no mystery as to the fact that they were
going to be missing classes the next few days, and I was making
lots of phone calls on their behalf."
However, making up lost class time wasn't nearly as trying as
dealing with the trauma the CU students encountered the day of
the shootings.
"It was so shocking at first that the repercussions didn't set
in," Sama said. "In the following days, that's when it really
started to get difficult.
"But I was really proud to see that most of them endured it and
were able to talk to people, and especially to me, about what
they had seen and the experience they had.
"We were reporters, but no one forgot that they were human." In
all, 17 CU students helped out with CNN's coverage during the
following weeks.
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